The club’s commercial income is rising but a loss of home fixtures has led to a reduction in matchday revenue
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Manchester United have tumbled to their lowest position on the list ofopen image in gallery
Manchester United have tumbled to their lowest position on the list of (PA Archive)
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Manchester United are braced for the possibility they could slip still further in the Deloitte Money League after getting their lowest ever place in the annual study of football clubs’ income.
United slid four places to eighth for the 2024-25 season, when they only ranked fourth for revenue among English clubs, after Liverpool, Manchester City and Arsenal.
However, United are set for a sizeable dip in their matchday and broadcast income for the current financial year as they pay the price for their failings on the pitch last season and in domestic cups this year.
United, who were knocked out of the Carabao Cup and the FA Cup at the first hurdle, will only play 20 home games this season, compared to 30 last year.
They will also have no European broadcast income after Ruben Amorim’s team only finished 15th in the Premier League last season and lost the Europa League final.
But United believe their rising commercial income points to the underlying strength of the business. They recorded their highest ever revenue last season - £666.5m – despite not getting the financial benefits of competing in the Champions League, aided by £333m in commercial income, a rise of 10 percent.
United have projected their revenue for the current year will be in the region of £640m to £670m. However, Tottenham and Chelsea, who were placed ninth and 10th in the Money League last season, when neither was in the Champions League, are both competing in it now.
Manchester United were dumped out of the FA Cup by Brightonopen image in gallery
Manchester United were dumped out of the FA Cup by Brighton (PA Wire)
But United’s appeal to sponsors and large fanbase was shown as they recorded the highest revenue of any club not in the Champions League last season, while they are set to post the biggest of any who are not involved in any European competition this season.
United have brought their wage bill down and it is expected that Liverpool, Manchester City and Chelsea will pay more in salaries to players this season. They also embarked on a cost-cutting measure after co-owner Sir Jim Ratcliffe assumed control, leading to 450 staff losing their jobs.
Meanwhile, after coming 15th, their lowest finish for half a century, United are on course to bring in more prize money from the Premier League. They are currently fifth.