And his strong Friday morning messages to a press conference at Lancing sounded a lot like the way he tackled their toughest moment of last season.
He even made a reference to that at one stage. Like Albion have been through worse.
It was matchday minus-one at the training ground and a big match at that after a run of one win in ten.
There is a feeling that the Seagulls are not doing themselves justice and not getting much luck either and they will know there is a sceptical element among the fanbase.
But it is a situation to ease with a win or two and to tackle head-on.
Once he had stepped through the inevitable transfer window questions, the head coach was on the front foot ahead of what could be a tense afternoon at the Amex.
He said he understands and shares fans’ disappointment.
Those frustrations were increased by a 2-1 defeat at Craven Cottage.
They now face a stubborn, well-organised Everton side who have been impressive on their travels.
Hurzeler was more than willing to recognise and address the prevailing mood as he spoke to what was a small media turnout - The Argus was one of only two written media outlets present - at the training complex.
He spoke about enjoying challenges. About not hiding. That you don't improve without facing tough times.
He said: “I think the recent performances were good. Of course, there's a lot of frustration about the results.
“We tried to channel the frustration during the week.
“I saw a really good reaction from the team.
“We are really positive because I really enjoyed this week.
“I really enjoyed working with the group.
“We all know that we have expectations, we all know that we want to reach our goals, and for that, we need wins.
“We need to stick together, and tomorrow is a great opportunity to do that.
“We're all very positive. We know the expectations on us, we have them on ourselves. We want to fulfil them.
“We want to fulfil them also for our supporters.
“We can't promise a win but what we can promise is definitely full commitment, full effort.
“I see the group working. I see the players working, they all show the great reactions, and therefore we go with really positive feeling into this game tomorrow.
“We're all positive because we see that we are close, we see that we are there.
“We just have to manage the key situations of the game better.
“We just have to manage these key moments better when we saw, for example, the goals we concede against Fulham.
“But we know that we are close and we know that we have the potential, the togetherness, that we can reach the goals we want to reach.
“We want to show a reaction. We want to give the win to the fans that they deserve, definitely.”
Now, like one stage last season, it feels like nothing the head coach can say is really going to get a receptive audience. It is about that win and Hurzeler knows that.
But the Friday morning arena is one where you set the right tone.
Hurzeler said he saw no reason to change routines or methods during the week.
He added: "We didn't change anything because I'm also quite convinced we are on the right way. I'm convinced that just small margins will make the difference.
"We all very positive that, in the end of the season, we are there where we should be and, for that, we all work, but we stay and we stick to our principles, especially I stick to my principles."
The bold messages from Hurzeler as he faced reporters were similar to the tone he set after the 7-0 defeat by Nottingham Forest almost a year ago.
On that occasion, Albion responded with back-to-back home wins over Chelsea in the FA Cup and league.
And there was a thinly-veiled reference to that from Hurzeler at one stage.
Similarly, they now face successive home fixtures versus Everton and Crystal Palace.
Hurzeler said: “I think we already had worse phases, also last season, but what we always show is togetherness.
“What we always show is that we stick together, and we always show a great reaction, and that's what we try to do again.
“In football, you never can promise wins. So when we focus on a performance, last weekend against Fulham, everyone expected us to win after this performance but in football, things can change quickly.
“You can’t promise these kinds of wins.
“What I can promise is full effort, full commitment, pushing your limits, having a good togetherness on the pitch.
“That is what I can promise for tomorrow and then I am sure we have a big option to win this game.
“We are all quite confident that we reach our goals in the end of the season because I see how hard the team is working. I see the improvements, the developments.
“In the end, we all get judged by the results but I can promise, in the end of the season, we are there where we want to be, because I see the group working hard.
“I will take responsibility for that. I will take the responsibility for the performances, for the results, but I also will say we are really positive that we're getting there, where we want to be at the end of the season.”