The head coach attempted to lift his shattered players after the fateful final seconds which cost them two points against Everton.
A goal by Beto right at the end of added time gave the Toffees a 1-1 draw.
Pascal Gross had earlier fired the Seagulls ahead before Kaoru Mitoma had a goal disallowed for offside against Joel Veltman.
Some Albion players had to be helped to their feet after the late leveller.
There were some boos at the end as Albion’s recent run extended to one win in 11 games.
Asked about the reaction, head coach Hurzeler said: “I think in life, you have two choices.
“You can feel sorry for yourself, you can get in a mood where you get a little bit self-pity, or you choose to go again.
“Or you choose that tough times build tough personality, and that's what we try to do.
“We will go again. We showed good reactions after we had a very disappointing loss against Fulham, and we will do it again because next weekend there's the next opportunity, the next chance to do this, and that's what we try to go for, and I will be the role model for that.”