Following the success of the Share Your Belief campaign, which saw hundreds of Villa fans submit messages of passion and support from around the world, Xapo Bank and Aston Villa are once again inviting supporters to stitch their belief into the fabric of Villa Park.
To take part in the competition, Villa fans are invited to submit their personal message of support through Xapo Bank’s dedicated microsite. Submissions are now open, with the final submission closing 23:59 BST on February 15, 2026.
Selected messages will be embroidered on to the Aston Villa dugout headrests and revealed at Aston Villa's match against Chelsea on March 4, 2026, as well as appearing on the LED and giant screens at Villa Park, the matchday programme and across the club's digital and social media channels.