That is the verdict of one of their key men around player business after a relatively quiet winter.
Pascal Gross, Igor Julio and Matt O’Riley all returned to the club in differing circumstances with Brajan Gruda going out on loan.
Some fans appeared disappointed not to see major incoming deals, especially given a poor recent run of results.
Igor Julio returned from loan (Image: Liz Finlayson)
But sporting director Jason Ayto said: “True ambition is having the bravery to stick to your plan and only strike when the move is right for the club’s future, not just to win the ‘news cycle’ on deadline day.
“This approach is what has helped the Albion become what it is today.”
Ayto said it was no coincidence that the three incomings all know the set-up given there is little time to settle in.
And he also highlighted the poor value for buying clubs in mid-season.
Matt O'Riley arrives at the Amex (Image: Liz Finlayson)
In an in-house interview, he added: “In January, clubs are often protecting their mid-season goals and are reluctant to lose key players, which frequently leads to inflated prices and restricted choices.
“By focusing our primary activity on the summer, we can access a wider pool of talent and execute our plans with greater precision and better value.
“More importantly, the summer offers the luxury of time.
“Providing a new signing with a full six-week pre-season to Integrate into Fabian’s system – and the squad on and off the pitch – is far more effective than throwing them into a relentless schedule and expecting immediate performance.”