Arsenal have confirmed season ticket prices will rise on average by 3.9% next season, the fifth consecutive year of increases.
The club cites financial sustainability – against a backdrop of rising costs and continued investment in squads and infrastructure – as the key driver.
In real terms, it works out to roughly £2 more per match for general admission attendees, broadly in line with last year’s rise.
The introduction of two B+ fixtures – a new category added to the current A, B and C tiers – effectively accounts for the increase. It means supporters buying via the ballot or Ticket Exchange won’t see prices for existing A, B and C fixtures increase next year.
The Gunners have also confirmed a new A+ category for Champions League quarter-finals and semi-finals, should the club reach that stage next season. A+ matches will be priced 15% higher than current Category A fixtures.
GENERAL ADMISSION SEASON TICKET PRICE INCREASES 2014-2027
2014-21: No increases2021/22: +4% Upper & Lower
2022/23: +4% Upper | +5% Lower
2024/25: +4% Upper | +6% Lower
2025/26: +3% Upper | +5% Lower
2026/27: +3.9% Upper & Lower
Elsewhere, there’s a slight improvement in how the 19-game Premier League-only season tickets work. These were introduced for the current campaign following supporter consultation and, to enhance their appeal, holders will, from next season, receive a guaranteed purchase window for UEFA league-phase matches.
The club also states that Ticket Exchange and Transfer services will remain fee-free, and free digital accounts for receiving transferred tickets will continue.
All existing concession discounts will remain in place next season, and the club has committed to providing another 1,000 free tickets to the local community.
Arsenal states it continues to “invest heavily in anti-touting measures to protect our supporters” and that 74,000 accounts have been cancelled while 7,000 memberships have been banned.
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You don’t need us to spell it out; we’re not in favour of ticket price rises, even if we understand the (basic) economics behind them. When the cost of everything else is going up, football clubs have an oven-ready justification to follow suit.
But the real question is whether they need to. These increases land hardest on regular match-going supporters, particularly in the middle of a cost-of-living squeeze. And while the club points to financial sustainability – despite posting record revenues of £616.6 million in 2024 – the gains from ticketing remain relatively modest in the context of modern broadcast and commercial income. That’s why this debate isn’t really about affordability, but priorities.
As the FSA’s #StopExploitingLoyalty campaign puts it, football increasingly has a spending problem, not an income problem. And when revenues are booming, repeatedly turning to the most loyal supporters to close the gap will always be a hard sell.
Anyway, here’s what my season ticket price will look like if the annual price increases continue the current trend over the next 10 years.