Brighton are reportedly interested in Union Saint-Gilloise star Promise David, but face competition from a host of Premier League rivals.
The striker bagged 24 goals in his debut campaign for the Belgian outfit and has scored 15 so far this season across all competitions, including two in the Champions League against PSV and Galatasaray.
With the World Cup fast approaching, David is expected to be a part of Jesse Marsch’s Canadian squad despite representing Nigeria at youth level.
According to [TEAMtalk](https://www.teamtalk.com/west-ham-united/promise-david-west-ham-striker-transfer-newcastle-news), the Seagulls have been monitoring the forward as part of their ongoing search for ‘undervalued attacking talent’, and Fabian Hurzeler’s side believe the 24-year-old can ‘transform’ their attacking options.
Brighton have watched him extensively this season and have been impressed by both his ‘output and unconventional development path’.
This isn’t the first time the Albion have been linked with the USG talisman, with the Amex Stadium outfit reportedly looking at a deal for David last season before he put pen to paper on a new contract until 2029.
It’s also said that, along with Brighton, Newcastle, Leeds, Sunderland, and West Ham are all interested in the forward. The Irons have already held initial talks over a deal, but their approach was swiftly rejected after the player showed no interest in swapping European football for a relegation battle.
However, their interest remains, and if they secure Premier League survival in the coming months, a deal for David is likely to be revisited.
The Belgian club are bracing themselves for a busy summer with interest growing and English clubs circling, but with Tony Bloom’s link with USG, it’s the Seagulls who may hold an advantage over their competitors.
Bloom’s link with the club has seen the likes of Kaoru Mitoma and Simon Adingra spend time on loan in Belgium, and Deniz Undav move the opposite way in a deal worth around £6million.