Juventus and Adidas have officially dropped the highly anticipated Juventus 2025-26 fourth kit, and it is turning heads across the football and fashion worlds. Released in an exclusive collaboration with Milan-based Studio Sgura (led by fashion photographer Giampaolo Sgura), this release boldly reimagines the club’s historic identity by flipping the script—literally.
Juventus 2025-26 Fourth Shirt
Juventus 2025-26 Fourth Shirt
For the first time in an official match jersey, the Bianconeri are stepping away from their legendary vertical bars in favor of a striking horizontal hooped design. Blurring the lines between high-end streetwear and authentic football performance, the collection captures a vintage, premium aesthetic.
Juventus 2025-26 Fourth Shirt
Key Design Features
• Horizontal Stripes: The most dramatic shift is the bold black and white hooped design across the body and sleeves, giving the jersey a distinctly retro, rugby-inspired feel.
Juventus 2025-26 Fourth Shirt
• Polo Collar & Long Sleeves: Embracing a 90s lifestyle silhouette, the shirt features a structured black polo collar with a two-button placket and returns to a classic long-sleeve construction.
• Minimalist Branding: The Adidas performance logo and the modern Juventus ‘J’ crest are scaled down and rendered in crisp white, feeding into a clean, fashion-forward minimalism.
• Retro Typography: In a direct nod to the late 90s, the player numbers on the back are printed in a striking red font, and the shirts will be worn without player names.
The 1996-97 Inspiration
Juventus 2025-26 Fourth Shirt
While horizontal stripes might feel entirely new for the Old Lady, the concept is actually pulled directly from the club’s archives. The 2025-26 fourth kit draws heavy inspiration from an experimental Kappa pre-match and leisurewear polo from the 1996-97 season. That design was a fleeting, off-pitch intuition that never saw official competitive play. Nearly three decades later, that vision has been resurrected for the modern era.
Pitch Debut and Availability
Fans won’t have to wait long to see this revolutionary jersey in action. The kit is set to make its competitive on-pitch debut on February 21, 2026, during the Serie A home fixture against Como.
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