Manchester United co-owner Sir Jim Ratcliffe has been pushing to improve the balance sheet at Old Trafford since the Ineos takeover.
Since taking sporting control at Old Trafford, Ineos have implemented cost-cutting measures at Manchester United which have proven to be highly controversial.
United broke a club record with £667m revenue in the latest 2024/25 accounts despite a woeful season under Ruben Amorim.
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Sir Jim Ratcliffe’s Manchester United project will only succeed if ______
The Red Devils will release their Q2 results on Wednesday and revenue for 2025/26 is expected to be between £640-£660m despite having no Champions League football this season.
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Photo by BERTRAND GUAY/AFP via Getty Images
Ineos want Man United revenue at £800m by 2028
According to BBC Sport, United believe they can grow club revenue to a Premier League record £800 million by 2028.
Achieving that figure will rely on Champions League participation, improved sponsorship deals and growth in matchday revenue.
United’s £136m matchday revenue is already a league-high in England, and a return to Europe means more matches at Old Trafford.
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The ongoing plans to build a 100,000-seater stadium will provide a huge boost to the club’s revenue, although the venue is not set to be complete until the 2030/31 campaign.
In the meantime, Ineos are hoping that the launch of ‘Project 90’ will help them to achieve their £800m target.
Man United’s ‘Project 90’ is in full swing
The crippling debt left by the Glazer family is still a major concern for United and Ineos have been left to solve the problem.
Project 90 was designed by United chiefs to try and improve United’s balance sheet by £90m each year.
News of the project first started circulating at the start of the 2025/26 season, so this is its first full year of being active.
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United are exploring all avenues of growing revenue and increasing profit, including cost cuts, commercial deals, player trading and competition prize money.
Qualifying for the Champions League is the target this season, and returning to the European competition would provide a £100m boost for United.
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