Swansea head coach Vitor MatosHuw Evans Picture Agency
Swansea head coach Vitor Matos admits a return to the Premier League is an "aim for the future".
The Swans continued their unbeaten run with a late equaliser against Preston North End on Tuesday night in front of superstar rapper Snoop Dogg.
The hip-hop legend is one of the club's co-owners and has boosted the profile of Swansea, who have been in the Championship since relegation from the Premier League in 2018.
"We need to build. The foundations need to be built. We need to find the spirit again," said Matos.
"It's a completely different world nowadays than before. To reinvent ourselves, that's what we are trying. Starting on the pitch, starting with the players, starting with the culture and moving on."
Matos took charge in November following the dismissal of Alan Sheehan, who had overseen just four wins in the club's opening 15 league matches.
Swansea have now taken 10 points from their last five fixtures, narrowing the gap to the Championship play-off places to eight points, and have enjoyed the buzz of a visit from Snoop.
"It's exciting times for the club. It's good to have someone like him involved, someone who has that kind of profile, who brings a lot of visibility as well," said Matos.
"That is just a good feeling. We are, as a club, trying to create something different and something special."
Related topics
Swansea City
Championship
Football