Simon Jordan delivered a piece of advice to Arsenal star Declan Rice after the midfielder was subjected to abuse about his wife during Sunday's north London derby.
The Gunners piled further misery upon this downtrodden Tottenham side and boosted their own title push as they eased to a resounding 4-1 win at the Tottenham Hotspur Stadium at the weekend.
Declan Rice celebrates Arsenal's Carabao Cup semi-final second leg win over Chelsea
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Rice was instrumental again as Arsenal beat Spurs on SundayCredit: Getty
Goals from Viktor Gyokeres and Eberechi Eze saw Mikel Arteta's men re-open a five-point lead over title rival Manchester City at the top of the table.
However, the win itself was marred after a picture showed a Spurs fan holding his phone with a image of the Arsenal star's partner in a distasteful attempt to rattle the England international did the rounds on social media.
The cameras captured the incident, though it does remain to be seen whether Rice noticed the mockery.
Rice and his wife, Lauren Fryer, have routinely, and unfairly, been subject to abuse, with the player always leaping to her defence.
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Sunday's moment was brought up on White & Jordan on talkSPORT on Wednesday morning as former midfielder Danny Murphy joined Jim White and Jordan on the show.
'The guy's a moron'
And Jordan took the chance to hand Rice some advice, starting: "The whole culture (of football) is steeped in conflict and confrontation and abuse. There's how far you let that abuse go.
"Once upon a time, poor David Beckham had to listen to which particular part of his wife's anatomy was available to him from football fans around the stadium, and you get on with it.
"While it's not nice, it's unkind, it's unpleasant, sometimes life is unkind and unpleasant.
"It's a sport that's driven by confrontation. Declan would be best served ignoring, which he probably will do."
Speaking on the fan in question, Jordan continued: "The guy's a moron, he'll continue to be a moron, and Declan will continue to be a multi-million pound footballer."
White then posed the question: "So do you have to accept, even as a top player, and Declan is one, of that there is no doubt, that your family is going to get weaponised by some character like the one we've just seen in the crowd in the name of tribalism?"
To which Jordan responded: "I don't know how they've been weaponised in this context.
"We saw Declan the other day. I saw him in a game taking a corner, getting absolute dog's abuse.
Chelsea's Cole Palmer challenges for the ball with Arsenal's Declan Rice
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Rice was subjected to abuse from Chelsea fans during Arsenal's 3-2 EFL Cup win at Stamford Bridge last monthCredit: AFP
"The corner crossed over and they scored a goal, and he's running away from the fans laughing at them.
"That's the best way to handle it. I mean, it's not nice. It's not pleasant.
"I've been inside a football stadium when awful things have been said about my family.
"Well, first of all, I take opinions from people whose opinions are valid, not some rabid football fan that's trying to put me off in the middle of a football match.
"My relationships with my family are important to me and your opinion of that is irrelevant to me."
White then brought up that said fan had gone to the effort to find a picture of Rice's wife to load up on his phone in an attempt to mock the Arsenal star.
'This idiot'
Murphy, though, countered that the amplification of the image of Rice on Sunday means the Spurs supporter has been plastered all over social media in the days since Arsenal's 4-1 win.
"There's a lot of idiots out there," Murphy began. "The greatest thing about social media, whether you love it or hate it, is the situations like this get amplified.
"This idiot is all over the place now. He's got to walk around and walk into work the next day.
"If he's got kids or whatever, he's the one looking the moron."
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Arsenal will look to maintain their Premier League push when they face London rivals Chelsea on Sunday afternoon.
The Blues have failed to win their last two league matches having been held at home by newly-promoted pair Leeds and Burnley.