The Premier League is set to launch its own streaming platform in a major broadcasting shake-up.
Richard Masters, the chief executive of the Premier League, revealed the news at the FT Business of Football Conference on Thursday. The platform will be a direct-to-consumer platform - and it will first be launched in Singapore.
The announcement comes after the rising cost of streaming platforms with the Premier League stretched across Sky Sports and TNT Sports. It had also been streamed on Amazon Prime in recent seasons, but their deal ran out last season.
A microphone with a Sky Sports logo
Premier League football is spread across two channels in the UK (Image: DeFodi Images, DeFodi Images via Getty Images)
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Amazon Prime also showed games with the Champions League on TNT. While football is now also being streamed on Disney Plus, DAZN and Premier Sports.
“For the first time, we’re going direct-to-consumer in Singapore. It’s a very long, considered process, carefully chosen,” said Masters.
“We have a six-year agreement with StarHub, one of the two providers out there. So from next season onwards, Premier League Plus – rather than Premflix – finally, it’s going to happen.
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“Its the first time the Premier League is going to have its own customers. It’s going to have to deal with promotion, pricing, churn, distribution, all of those things.
“We’re looking to build a business. We’re also looking to learn, to see how that might be replicable around the world.”
He added: “We’ve now taken control of our content.
“It allows us to look differently in the future, and it may become a business centre in its own right.
"But I think it does make all of those different options we have in front of us more easy to execute.”