LIVERPOOL, ENGLAND - AUGUST 15: A general exterior view of Anfield Stadium ahead of the Premier League match between Liverpool and Bournemouth at Anfield on August 15, 2025 in Liverpool, England. (Photo by Robbie Jay Barratt - AMA/Getty Images)
Liverpool's 20th league title and their return to the Champions League enabled them to post record-breaking revenues last season
Liverpool's 20th league title and their return to the Champions League enabled them to post record-breaking revenues that soared past the £700m mark for the first time.
In the latest accounts, which were published this morning (Friday, February 27), the champions' overall revenue increased by a whopping £89m to a total of £703m, which is the most of any club in the Premier League.
posted an after-tax profit of £8m, which is a huge turnaround from the previous year's loss before tax of £57m.
A huge factor in the increase has been media revenue, which jumped up £60m to £264m, due, in part, to the Reds' return to the , where they were eliminated in the last 16 by eventual winners Paris Saint-Germain.
Liverpool are believed to have earned just short of £84m for their run to the knockout stages last season as they finished top of the inaugural group stage of the revamped and more lucrative European Cup before falling on penalties to PSG.
The Reds reportedly earned a fraction short of £175m for winning the Premier League, with prize money consisting of UK and international broadcast payments, equal shares, commercial revenues and facility fees. As many of 30 of their 38 league games were also broadcast, which is reflected in the media revenue uptick.
Administrative costs, however, rose considerably, with the £57m increase bringing the overall figure to £657m and staff costs also jumped by £42m to £428m.
It's understood that staff costs have doubled in less than a decade and year-on-year increases in utilities at itself has seen a rise of 107% in the last four seasons.
Liverpool played two fewer games last season than in the final campaign under in 2023/24, but match-day revenue still rose by £14m to £116m.
That was largely because the reporting period covered the first full season where the new Anfield Road stand was fully operational, allowing the Reds to regularly host crowds exceeding 60,000.
Additionally, the club's commercial arm posted a similar increase, earning £322m in total. The £15m boost in those figures is linked to the club's ongoing commitment to hosting some of the biggest names in music, with the accounting period factoring in performances from Pink and Taylor Swift, who did three nights at last June as part of the successful Eras Tour.
New partnerships with Japan Airlines, Engelbert Strauss, Lucozade, and Swedish garden tools firm Husqvarna all contributed to commercial revenue rising, while Liverpool also renewed their long-standing deal with beer supplier Carlsberg, which, after 42 years, is the longest association of its kind in the Premier League.
The accounting period, which runs through to May 31, 2025, does not, however, include the club's 10-year agreement with kit suppliers Adidas, which officially began on August 1 of last year. The partnership with the German giants is worth well in excess of £600m for the club over the next decade and will be reflected in next year's results.
The general figures will be viewed as a huge feather in the cap for the Reds, who continue to operate under their self-sustainable model of owners Fenway Sports Group.
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Liverpool FC's chief financial officer, Jenny Beacham, said: “We make no secret of our desire to run and operate a financially sustainable club, to grow revenue streams, and to do all we can off the pitch to help bring more success on it.
“The 2024/25 season is a great example of how this can work, with record revenues alongside the men’s team winning our 20th league title.
"The challenge for us is to continue with our growth, through the incredible work that we do in areas such as our partnership portfolio and retail offerings, as well as continuing to diversify our focus to best serve our global fanbase.
“The club does face significant cost challenges, including rises in administrative, staffing and operational costs, alongside the need for us to compete at the highest level of the game, across our men and women’s teams.
“Since this reporting period we have invested significantly to continue to enhance our playing squads, investing in the club’s present and in its future too."
The figures undoubtedly helped the Reds' recruitment department embark on a historic summer spending spree in the transfer window, where they broke their transfer record twice to sign £116m from Bayer Leverkusen and , who became the most expensive player in British football history when he completed a £125m switch from Newcastle United on September 1.
Liverpool spent around £450m last summer on overhauling their playing squad and brought in around half of that for outgoings, £35m of which may not be banked, however, as the uncertainty around 's Aston Villa loan spell goes on.
The Reds contributed £7m to the local economy and supported over 145,000 people through their official charity, the LFC Foundation.
Through its Red Neighbours programme, the Foundation also donated over £500,000 worth of essential food hampers, stadium tours and match-day experiences, while supporting the delivery of 1,000 free meals per week in the community.
“We’re also extremely proud of our ongoing and impactful work in communities through LFC Foundation and via our award-winning sustainability programme, The Red Way," added Reds chief Beacham.
“As always, we’re fully committed to operating in accordance with football’s financial rules and regulations, while continuing our focus on providing the best possible platform for success on and off the pitch for our supporters here in Liverpool and around the world.”
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