Liverpool’s revenue surpassed a record £700 million after a successful 2024/25 season with the Premier League title and a first full campaign with the new Anfield Road Stand.
The club have announced a profit after tax of £8 million, which is a significant increase on the £57 million loss they reported the year previous after a season without Champions League football.
Liverpool saw their media, matchday and commercial revenue all rise by at least £14 million, placing them as the top Premier League club in the Deloitte Football Money League.
Revenue Category Value (£m) % Of Total
Total Revenue £703m 100%
Commercial Revenue £323m 45.9%
Media/TV Revenue £264m 37.6%
Matchday Revenue £116m 16.5%
There are several reasons for the Reds’ record growth, and we’ve taken a quick look at what Liverpool owe to their impressive overall revenue of £703 million.
Liverpool’s return to Champions League boosts revenue after season in Europa League
MARSEILLE, FRANCE - Wednesday, January 21, 2026: Liverpool's Dominik Szoboszlai walks out before the UEFA Champions League match between Olympique de Marseille and Liverpool FC at the Stade Vélodrome. Liverpool won 3-0. (Photo by David Rawcliffe/Propaganda)
The significant boost to Liverpool’s revenue came as a result of a return to the Champions League after a campaign in the Europa League, and UEFA reported a difference of £65.4 million.
Liverpool benefited from increased prize money despite reaching only the last 16, and a significant boost to media revenue due to the demand and price tag on Champions League fixtures.
It goes without saying that commercial deals are heavily incentivised by their involvement in Europe’s premier competition, making it a trifecta for a boost to media, commercial and matchday revenue.
Now to make sure we are in the competition next season!
First full season operating Anfield Road expansion
LIVERPOOL, ENGLAND - Monday, August 4, 2025: New Adidas branding on the Andield Road stand seen ahead of a pre-season friendly match between Liverpool FC and Athletic Bilbao at Anfield. (Photo by David Rawcliffe/Propaganda)
The financial results cover Liverpool’s 2024/25 season up until the year ending May 31, 2025, making it the first season to include the full operations of the new Anfield Road stand.
With new hospitality sections and an addition of 7,000 seats, the club recorded an increase of £14 million in matchday revenue, banking a total £116 million.
The Reds played 56 games last season (27 at Anfield) in all competitions, and are currently guaranteed to play at least 54 in the current campaign (28 at Anfield).
Liverpool’s second Premier League title in five years
LIVERPOOL, ENGLAND - Sunday, May 25, 2025: Liverpool's captain Virgil van Dijk lifts the trophy, as the Reds celebrate being crowned Champions for the 20th time, during the FA Premier League match between Liverpool FC and Crystal Palace FC at Anfield. (Photo by David Rawcliffe/Propaganda)
It goes without saying that the club’s Premier League title, the second in five years, was fundamental to the record numbers.
From broadcast and merit payments to prize money, commercial rights and merchandise sales, Liverpool were the standard setters throughout the 2024/25 Premier League season.
The club were the most-watched Premier League club during the 2024/25 season across all competitions, with a cumulative global TV audience of 588 million.
This saw their media revenue increase by £60 million to a total of £264 million.
Taylor Swift and more concerts at Anfield
Anfield without a football in sight, strange, but it certainly pays for the club.
Liverpool can host up to six major concerts in any calendar year and for this financial year they had five, with Taylor Swift (three nights) and P!nk (two nights) headlining at Anfield.
It adds another revenue stream that did not previously exist, but perhaps more importantly the concerts have proved a big success for the local economy.
Liverpool investing in commercial growth
Liverpool’s commercial exploits are not quite the focus for supporters, nor should they be, but the club oversaw a boost of £15 million, taking their commercial revenue to £323 million.
The club signed partnership agreements with Japan Airlines, Engelbert Strauss, Lucozade, and Husqvarna, plus a 10-year renewal with Carlsberg.
And this does not even include the reunion with Adidas as all three new kits were launched in August last year, meaning they are not in this year’s accounts.
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