As Celtic fans continue to enforce the Not Another Penny campaign, Everton may have pulled a masterstroke by releasing their new retro kit for St Patrick’s Day.
So far, it appears that the Not Another Penny campaign has cost Celtic more than a pretty penny with the Celtic Fans Collective reporting that the boycott has cost the club over £350,000 in lost revenue.
With matchday income down £350,000 and merchandise sales hit by an estimated 15%, Celtic fans now have somewhere they can spend their cash after Everton released a stunning new St Patrick’s Day range this week.
How do Celtic fans get the board to listen to their concerns?
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Dermot Desmond is seen prior to the Celtic vs St Mirren Cinch Premiership match at Celtic Park
Photo by Ian MacNicol/Getty Images
Everton’s St Patrick’s Day range will be a hit with Celtic fans
Everton are releasing their Irish connections kit in time for St Patrick’s Day this year as the EPL club took to social media to promote the upcoming release.
Taking to X, Everton said, “Fanatics are celebrating our cherished and enduring Irish connections with a fan-inspired clothing range for St Patrick’s Day.
“The limited-edition range, including this retro top, will be available online and in-store from 9am on Monday.
Fanatics are celebrating our cherished and enduring Irish connections with a fan-inspired clothing range for St Patrick’s Day.
The limited-edition range, including this retro top, will be available online and in-store from 9am on Monday. ☘️@fanatics_uk 💚 @EvertonDirect pic.twitter.com/On5M8n2K1u
— Everton (@Everton) February 28, 2026
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Why Everton are tapping into the Irish market and the Celtic connection
Everton have had a long history of signing Irish players and were one of the first English clubs to establish a supporters association over 100 years ago.
The EPL club signed their first Irishman back in 1898 when All-Ireland Gaelic football legend Jack Kirwan joined the Merseysiders.
Since then, players like Seamus Coleman have captained Everton and Celtic’s own Aiden McGeady also spent three seasons at the club, as well as James McCarthy and Shane Duffy.
The new kit is released on Monday and it is likely to be popular among the Celtic support.
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