Man Utd are raising the prices of season tickets for the second year in a row as they continue to drive revenues under the Ineos regime.
Season ticket prices are going up at Old Trafford for the fourth year in a rowView Image
Manchester United will hike season ticket prices by 5% across all areas of Old Trafford for the fourth season in a row, with the club insisting they are seeking to increase revenues to reinvest.
After 11 consecutive years of price freezes, United fans are now being hit with rises, with the increase equating to around £2 a game for adults and £1 for under-16s.
The decision comes after consultation with United's fan advisory board, but executive club members will have their prices frozen if they renew before April 15.
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United insist the decision to raise prices once again is helping drive the ambition to return to the top of the tree in both the Premier League and Europe, with money to be invested in the team and in improving facilities, and plans still on the table to build a new stadium.
The lowest price for an adult general admission season ticket this season will now be £646, which is £34 per match. That means the cheapest Old Trafford season ticket is now more than £100 more expensive than it was in the 2022/23 season.
United have also confirmed their controversial season ticket usage policy will remain in force. That means season ticket holders will need to attend, resell, forward or donate the cost of a season through official channels for 16 of 19 Premier League games.
A spokesman said: "This decision follows constructive discussions with fan representatives on the Fans’ Advisory Board and wider supporter groups. We understand the challenges supporters face – particularly with our matches’ dates and timings being rearranged after selection for broadcast – and we recognise the importance of a policy that is both fair and flexible.
"We are encouraged that the vast majority of season ticket holders are on course to meet their usage threshold this season, and Old Trafford and the team continue to benefit from a strong attendance and a vibrant atmosphere with very few empty seats."
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United will be relocating some season ticket holders from the Sir Bobby Charlton Stand ahead of the new season, with an increase in hospitality due to the high value of the seats, while work on the dugouts will be undertaken to meet UEFA requirements.
The club will also reintroduce ticket collections for European away games. This was shelved as part of Sir Jim Ratcliffe's cost-cutting measures, but after complaints from supporter groups, it will be brought back next season.
United will also start publishing data on ticket allocation and ballots on the club website following discussions with the fan advisory board.