Fitism is a small group personal training gym that prioritises confidence, coaching, community and long-term wellbeing.
Ella has been training and completing elements of her injury rehabilitation at the Fitism gym in Wilmslow, alongside physiotherapist David Billingsley, former physio to Manchester United.
Her experience has reinforced the importance of personalised coaching, accountability and supportive training environments.
England Lioness Ella Toone (Image: Supplied)
Speaking at the opening, Ella said: “Fitness shouldn’t feel intimidating.
“Not everyone thrives in big gyms, and smaller, coached spaces like this help people feel supported, accountable and motivated.
“When people feel part of a community, they’re far more likely to enjoy training and stick with it.”
Knutsford mayor Cllr Bryan Hartley with gym founders Ali Crawford and Matt Kay (Image: Supplied)
More than 200 invited guests, including inaugural members and local business owners attended the opening celebration.
Co-founder Matt Kay said: “Ella’s connection with Fitism goes beyond today’s opening.
“Having her here to mark the launch means a huge amount, not just because of who she is, but because her values around confidence, commitment and community align so closely with what we’re trying to build.
Ella says 'fitness shouldn't feel intimidating' (Image: Supplied)
“This is about creating a space where people feel supported and part of a team from day one.
“We’re building a community that’s redefining how people experience and feel about fitness.”
The Fitism team (Image: Supplied)
Founders Matt and Ali Crawford provided a glimpse into their ‘fitness that feels good’ approach that differentiates it from traditional gym environment.
Guests at the gym opening (Image: Supplied)
Knutsford mayor Cllr Bryan Hartley was shown how small group training works in practice.
The gym on Stanley Road, was created in response to growing demand for more personal, inclusive fitness spaces, particularly among women and those returning to exercise after time away.
For more details visit fitism.co.uk/gyms.