Tick ‘Juventus’ off of the 2026 Football in Berkshire bingo card sports fans, the Italian giants have picked Maidenhead as their Non-League Day club of the year.
Non-League Day this year is on the weekend of 28th March and the Magpies have confirmed a one-off collaboration with Juventus FC.
According to the club’s statement: “Juventus chose to support the Magpies for Non-League Day due to the similarity between the two sides’ iconic kits. Both clubs have worn black and white for more than 100 years, with The Old Lady adopting their famous stripes in 1901. Juventus originally wore pink shirts with a black tie, but switched to black and white in December of that year. The Magpies, meanwhile, trace our black and white history back to 1919 following the merger of Maidenhead FC and Maidenhead Norfolkians.”
Not unfamiliar with fantastic engagement ideas, Maidenhead United are supported by CALM (Campaign Against Living Miserably), an initiative backed by club sponsors, and played an international fixture against Kuwait, while boasting a ground that is the oldest in continuous use.
[insert famous blue plaque here]
Related: SEVEN ideas to boost your club for Non-League Day 2026
Shay Bottomley, Marketing and Media Manager, said: “We’re very grateful to Juventus for their backing ahead of Non-League Day.
“Juventus fans are renowned for their fantastic vocal support, so I’m sure they’ll fit right in with the Magpies at York Road.
“It’s shaping up to be a brilliant celebration of Non-League football.”
Tickets are available now via our ticketing portal. All tickets are £5 when purchased in advance, with Under 17s eligible for £1 when accompanied by an adult.