Everton have struck a new commercial relationship with Heinz becoming their first ever official sauce supplier
Everton and Heinz are forging what the club describe as an exciting new commercial relationship that will see Heinz products integrated into the matchday and event experience at Hill Dickinson Stadium.
Heinz becomes the first ever official sauce supplier of Everton Football Club, with their sauces now available across a wide range of concourses, kiosks, premium bars and restaurants within the Blues’ new waterfront home. Heinz branding will also feature on big screen and LED board inventory during Everton fixtures and major events.
The move reflects Everton’s ambition to curate a best-in-class stadium environment that blends football, food, entertainment and culture, while aligning with globally recognised brands that resonate with supporters and visitors alike. Hill Dickinson Stadium represents a step change in Everton’s commercial and experiential offer and designed as a multi-purpose destination, the 52,769 capacity facility is already establishing itself as a major national and international events venue.
In addition to Everton fixtures, since opening in August 2025, Hill Dickinson Stadium has already hosted the sell-out Rugby League Ashes between England and Australia and is set to stage a wide range of high-profile sporting and cultural events, Magic WKND, international football such as Ivory Coast v Scotland, and matches as part of UEFA EURO 2028. The club say further major events and announcements are expected to be confirmed in the coming weeks, reinforcing the stadium’s position as one of the UK’s most versatile and forward-looking venues.
As well as the agreement with Heinz, Everton has also secured a series of high-profile commercial agreements that underline the global appeal and long-term potential of the new waterfront venue. These include the stadium naming rights agreement with Hill Dickinson and founding partner relationships with Pepsi, Budweiser, Castore, Christopher Ward and culinary services partner Aramark.
Mark Rollings, chief partnerships officer at Everton Football Club, said: “Hill Dickinson Stadium has been designed to deliver a world-class experience on and off the pitch, and that means working with brands that supporters recognise, trust and enjoy in their everyday lives.
“The presence of Heinz across the stadium is a natural fit with our ambition to elevate the matchday and event experience, while continuing to grow Everton’s commercial portfolio in a way that feels authentic to our identity and our supporters.”
Heinz have become the first ever official sauce supplier of Everton Football Club
Heinz have become the first ever official sauce supplier of Everton Football Club
View Image
Tom Franklin, Away From Home director at Kraft Heinz, added: “Heinz is incredibly proud to partner with Everton Football Club, a club with a passionate fanbase and a strong sense of community. Football and food both bring people together, and we’re excited to bring the unmistakable taste of Heinz to Hill Dickinson Stadium, creating memorable moments for Evertonians on matchdays.
Just like a good game, a good sauce is better when shared – especially over chips, pies, or a hot snack.”