On the International Day for the Elimination of Racial Discrimination, Juventus takes a stand with a clear and direct message: racism has no place in football, neither today nor in the future.
This evening, in the pre-match preparations for Juventus-Sassuolo, the two teams will unite at the centre of the pitch: a symbolic yet significant gesture, promoted by Juventus and shared by Sassuolo, to reiterate that the fight against racism transcends any affiliation, but above all to emphasize the need for a strong, collective, and consistent commitment from the entire football world to combat racism, both on and off the pitch.
Unfortunately, even today, numerous incidents have occurred involving numerous players, both on the pitch and online, including Juventus players David, Kalulu, Kelly, McKennie, and Vlahovic. In this context, the Club reiterates its clear position, as demonstrated by the appreciation shown to fans who, regardless of their jersey colors, committed themselves against acts of racial discrimination at the Allianz Stadium: there is no room, and there will never be, for those who discriminate. NEVER AGAIN.
For Juventus, the commitment to combating racism is a daily one and involves the entire Club: athletes, employees, fans, and partners. This principle is expressed in the "People First" policy, based on zero tolerance for any form of discrimination.
The Juventus club is also actively involved in education with the "Philadelphia Junior Cup | Keep Racism Out" initiative, promoted by Lega Serie A and CSI. During the match against Sassuolo, 40 children from the San Francesco di Venaria and Maria Ausiliatrice youth centres in Villastellone will experience the stadium up close, while on April 29, the Allianz Training Center in Vinovo will host a new stage of the project involving the youth sectors and Juventus One.
Juventus' commitment also extends throughout the season, involving all members of the Club: on 17 December 2025, during the UEFA Women's Champions League match between Juventus and Manchester United, the choreography “SELMA – The Step of Justice” was presented, created by 34 boys and girls from the Punto Luce-La Finestrella in Turin Vallette of Save the Children, a symbolic moment dedicated to the value of inclusion and tolerance.