Juan Sartori celebrates with Sunderland fans after derby win and shares emotional message following Newcastle victory
Sunderland co-owner Juan Sartori was at the centre of the celebrations surrounding the club’s dramatic Tyne-Wear derby victory over Newcastle United, both before and after the final whistle at St James’ Park.
Sartori had been spotted pitchside ahead of kick-off alongside fellow co-owner Kyril Louis-Dreyfus, with both figures taking in the atmosphere ahead of one of the biggest fixtures of the season. Their presence underlined the significance of the occasion at ownership level, with Sunderland looking to complete a league double over their rivals.
That objective was achieved in dramatic fashion. Sunderland came from behind to secure a 2-1 victory, with Brian Brobbey’s late winner sparking wild scenes among the 2,000 travelling supporters. After the game, Sartori and Louis-Dreyfus were again visible, this time on the concourse at St James’ Park, where they were seen interacting with Sunderland fans and helping to drive the celebrations. The pair were also spotted from a distance near the away section, applauding supporters and sharing in the moment following a result that will live long in the memory.
It reflected the growing connection between Sunderland’s ownership group and its fanbase, with both Sartori and Louis-Dreyfus regularly present at key fixtures and visibly engaged during major moments. The win itself carried historic significance. Sunderland are now unbeaten in their last 11 league meetings with Newcastle United and have completed their first league double over their rivals since the 2014-15 season. Newcastle, meanwhile, remain without a league derby victory since 2011 and have not beaten Sunderland at St James’ Park in the league since 2010.
Despite a lengthy injury list heading into the game, Régis Le Bris’ side produced a resilient performance, responding strongly after falling behind early on. The second-half display ultimately proved decisive, with Sunderland showing both character and control to turn the game around. There were key contributions across the pitch, with Chemsdine Talbi making history as the youngest Sunderland player to score against Newcastle in the Premier League at 20 years and 317 days, while Brobbey’s late strike sealed the comeback.
In the aftermath of the victory, Sartori took to social media to share his reaction, delivering a message that captured both the drama of the moment and the identity Sunderland continue to build. “Last minute. Away from home. Sunderland 2-1. What a win. All heart. Right to the very end.” The message, accompanied by red and white symbols and a compilation video of his day, echoed the club’s “Till the End” mantra and reflected the manner of the performance - one defined by resilience, belief and a refusal to give in.
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