Reports claim Sunderland are on course for record-breaking revenue as Premier League progress and derby success drive major financial growth
Sunderland are set to post record-breaking revenues following their return to the Premier League.
The outlet reports that Sunderland’s latest accounts for the 2024-25 campaign show revenue rising from £38.2million to £40.3million during their promotion-winning season. However, that figure is expected to be dwarfed by their current Premier League income, with the Black Cats on course to comfortably surpass their previous club-record revenue of £126million, set during the 2016-17 season.
Régis Le Bris’s side have made an impressive start to life back in the top flight and currently sit 11th in the Premier League table following a dramatic 2-1 win over Newcastle United at St James’s Park. According to the same report, maintaining that position could see Sunderland earn in excess of £130million in prize money and broadcast revenue, underlining the scale of the financial uplift that comes with survival at this level.
Such an increase would represent a major boost to Sunderland’s long-term sustainability and transfer capacity, particularly as the club continues to evolve its recruitment model under sporting director Florent Ghisolfi. The Premier League’s financial distribution model ensures even mid-table finishes deliver substantial returns, and Sunderland appear well-placed to capitalise.
Brian Brobbey discusses shirtless celebration at Newcastle United
On the pitch, the mood around the club has been buoyant following their derby victory on Tyneside. Brian Brobbey’s late winner sparked wild celebrations, with the striker ripping off his shirt in front of the Newcastle supporters before beating his chest in a moment that quickly went viral.
The reaction has drawn attention in the Netherlands, where Brobbey’s fitness had previously been questioned during his time at Ajax. Speaking to ESPN, the forward dismissed suggestions that his celebration was aimed at critics. “Not for that. I trained hard, yeah, I trained very hard,” he said. “I have been to the gym a lot. Naturally, I was very happy. It’s a derby.”
Asked whether his celebration was a response to criticism from Dutch media, he added: “No, that doesn’t have to have anything to do with the Netherlands at all. I was just very happy.”
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