Liverpool have announced ticket price increases year-on-year for the next three seasons with the club's supporters board slamming the decision and branding it "the wrong direction"
Neil Docking and Ryan Paton
10:50, 26 Mar 2026Updated 11:00, 26 Mar 2026
Liverpool have announced they are increasing ticket prices
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Liverpool have announced they are increasing ticket prices(Image: Liverpool FC via Getty Images)
Liverpool have announced ticket price increases over the next three years - sparking a furious response from the club's supporters board.
The reigning Premier League champions have confirmed that season ticket and general matchday admission prices will rise from next season, with the increase pegged to inflation over the next three years. The Reds - owned by American billionaire John W. Henry and Fenway Sports Group (FSG) - have pointed to soaring matchday costs and the growing expense of football operations as key factors behind the price hike.
But Liverpool Supporters Board say they are "extremely disappointed" by the increases, having asked for a prize freeze for two seasons in keeping with the Football Supporters Association's 'Stop Exploiting Loyalty' campaign. And they have accused the club of going in the "wrong direction" despite "increasing revenues built on the backs of supporters".
John Henry claps at the Wanda Metropolitano
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Liverpool owner John W. Henry(Image: Getty Images)
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The new pricing structure, now live on the official Liverpool website, will kick in for the 2026/27 campaign. In a boost for young fans, junior ticket prices and the club's local £9 tickets will remain frozen, reports the Liverpool Echo.
However, adult general admission prices will climb by £1.25 to £1.75 per person, per matchday ticket. Season ticket prices will jump by between £21.50 and £27. This means match day tickets for adults will be priced at up to £62.75 and season ticket prices will vary between £734.50 in some areas of the Kop to £931 in the Main Stand.
A statement on the club's website said: "This follows a period of eight ticket price freezes in the last 10 seasons and means adult general admission ticket prices will rise between £1.25 and £1.75 per person, per matchday ticket, while adult season tickets will increase by between £21.50 and £27 next season – which equates to no more than £1.42 per game for season ticket holders.
"Any pricing changes will be in line with the Consumer Price Index (CPI) annual inflation rate from January of that year. This means that the inflation rate used for 2026-27 pricing changes will be based on the 12-month CPI rate to January 2026, which was 3%.
A general view outside Anfield
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Liverpool have confirmed that ticket prices will increase for the next three seasons (Image: Getty Images)
"There will also be a cap placed on the level of pricing increases related to CPI to be applied annually over the next three seasons, up to a maximum of five per cent.
"Current match ticket prices on the Kop have not risen in more than 15 years, since FSG took ownership of the club – against a backdrop of cumulative inflationary rise across the economy of 45% in that period."
The club said its matchday expenses had increased by 85% since the 2016-17 season, with further increases in football operations costs. It said in the past four years, the club's utility bills had risen by 107%, while business rates had increased by 286%. Additionally, staff wages (excluding player salaries) have risen by 73%.
Liverpool said: "Junior tickets will remain frozen at £9 for the 11th consecutive season and are the same price as local general tickets, which have been available to those with a Liverpool postcode since the 2016-17 season.
"The upper age for young adult tickets will rise from 21 to 24 from next season, which increases the number of supporters who are eligible for a 50 per cent discount on adult general admission ticket prices. The senior concessions age range remains unchanged, despite the club initially exploring options to increase the upper age limit in line with the state pension age.
"As recently announced by the Premier League, away tickets will remain unaffected for the next two seasons at least."
Liverpool fans famously staged a walkout over ticket prices in 2016, which saw owners FSG back down
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Liverpool fans famously staged a walkout over ticket prices in 2016, which saw owners FSG back down(Image: PA)
The club said it has liaised with the official Supporters Board ahead of the increase in ticket pricing. Liverpool added: "The Supporters Board has been clear from the outset that its wish was for a ticket price freeze for two seasons, in line with the Football Supporters’ Association campaign against ticket price increases.
"However, after careful consideration across several meetings, the club decided this was not considered viable in the highly competitive environment it operates within, as it continues to invest on and off the pitch, and rising costs across the club that are outside of its control.
"The Supporters Board also made it clear it was opposed to any inflationary increase being applied for more than one year. However, following due consideration, the club concluded that in order to limit price increases to CPI such increases shall apply for a three-year period."
Liverpool Supporters Board responded with a statement on X, which read: "We're extremely disappointed by today's announcement from LFC of ticket price increases each season for the next three seasons.
"We've engaged with the club in direct discussions since early February. This followed a meeting with the club's board and ownership last October. We were clear about our requests throughout: we sought a price freeze for two seasons, in line with the FSA's 'Stop Exploiting Loyalty' campaign and sought commitment to work together to find alternatives that do not cost supporters more.
"We felt this was an opportunity for the club to do what we might expect from those who pride themselves on it meaning 'more': be different from others, support fan loyalty, and work collectively on a solution that does not come at the expense of supporters.
"Instead, today's announcement will see increases for three consecutive seasons. This is in addition to the two increases over the last three seasons. Supporters are expected to pay more - up to 13% more during times of global uncertainty - despite record revenues. When we pushed back on this, it was indicated that a one-year increase would have to be above inflation.
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"We know and understand that LFC has increasing costs. So too do loyal supporters. LFC has increasing revenues built on the backs of supporters. Supporters do not, and they see no share in those rewards.
"We welcome the changes to the young adult ages and are glad the club listened to our pushback on proposals to increase the age threshold for senior concessions. This is important and central to our issues with ticket price increases: we need to reward and protect our current and future loyal support on which the club is built.
"We wanted to see LFC lead the way. Sadly, they have chosen a path that leads the way in the wrong direction."