The Friedkin Group are at risk of making the same mistake at Everton as Liverpool have just made.
Everton fans have finally settled into the Hill Dickinson Stadium, but there is set to be an announcement soon over the season ticket prices for the 2026/27 campaign.
Liverpool have just announced they are increasing their season ticket prices for next season, which has sparked a large backlash.
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Angus Kinnear quote on Everton owners The Friedkin Group.
Credit: Getty Images/Vivien Killilea.
Although The Friedkin Group have done a lot of good on Merseyside since they landed, raising the prices already could see them come under some scrutiny from the Evertonians.
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Photo by Paul ELLIS / AFP via Getty Images
Everton must learn from Liverpool’s season ticket hike backlash
It must be noted that there is an expectation that Everton will raise their season ticket prices for the 2026/27 term.
The price of football is growing by the day and it is largely the fans who face the brunt of the inflation.
On Thursday, Everton’s city rivals Liverpool announced their decision to raise prices in line with CPI annual inflation rate at three per cent.
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Season ticket prices are expected to rise for next season 💰
General view outside the stadium as fans gather prior to the Premier League match between Everton and Brighton & Hove Albion at Hill Dickinson Stadium.
Credit: Getty Images/Clive Mason
With adult prices rising between £21 and £27 for the season, the Liverpool Supporters’ Board have shared their frustrations.
“We wanted to see LFC lead the way. Sadly, they have chosen a path that leads the way in the wrong direction,” they said.
This is a lesson that Everton should learn from.
Everton fans have shared their frustrations over the new stadium, with transport issues yet to be ironed out and the club’s home form being incredibly turbulent.
The Friedkin Group have done a lot of good work on Merseyside since they secured the keys from Farhad Moshiri.
Everton’s revenue streams have increased significantly under the Friedkins, with the club operating on a much healthier financial level.
Despite the influx of new sponsorship deals and avenues to generate cash, there is still the expectation that Everton will follow in Liverpool’s footsteps when it comes to season ticket hikes.
The Everton Fan Advisory Board has already called for a price freeze, but that feels more and more unlikely as Premier League clubs gradually show their hands.
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