Dan Friedkin standing infront of Everton fans at the Hill Dickinson Stadium
Credit: Imago
Jacob Raw
Sat 28 March 2026 16:28, UK
Everton are in talks with London-listed financial services group CMC Markets over a multi-million dollar shirt sponsorship deal.
The group is run by former Conservative Party treasurer, Lord Cruddas, who is now said to be in “advanced negotiations” with two Premier League clubs over a deal, with Fulham the other named side.
Sky News confirmed on Saturday that the deals could be worth an aggregate of around £50million over a three-year span.
It’s said that the Friedkin Group and CMC Markets could reach an agreement “within weeks”, but there still remains a chance that talks could break down.
Everton have been searching for a new sponsor, but it now seems like they are on the cusp of making a big multi-million-pound success.
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Everton sponsorship deal with CMC Markets now ‘one to watch’
Everton have switched agencies in search of a new shirt sponsor, as their current deal with Stake.com will be banned from the 2026-27 season due to restrictions on gambling sponsorships.
The Toffees’ deal with CMC Markets is now seen as “one to watch”.
That’s according to X user Benj, who is a co-host on respected Everton podcast The Bullens View.
More to follow…