Everton are finally closing in on a new shirt sponsor.
With gambling sites set to be outlawed in the Premier League ahead of the 2026/27 campaign, The Friedkin Group had no choice but to find a replacement for Stake.
It took some time, but Sky News are now reporting that Everton are close to striking an agreement with CMC Markets in a deal that could be worth £50m.
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Dan Friedkin's message to Everton fans after completing their takeover.
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Everton and Fulham both in discussions with CMC Markets
The Toffees are not the only Premier League side speaking to CMC Markets, with Fulham – who own Everton target Harry Wilson – also in advanced negotiations over a deal.
Sky News claim the potential agreement could be signed within a matter of weeks, and is set to be worth around £50m across a period of three years.
CMC Markets do not have a clear run at sponsoring Everton, however, with Sky News adding that other unnamed sponsors are still monitoring the situation and could attempt to hijack talks.
It is said that CMC Markets deem Everton to be an “ideal sponsorship target” because of the demographic of the fanbase.
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The firm already have partnerships with Revolut and Currys, with the goal of breaking into the football market next.
CMC Markets were initially a financial spread-betting company, but have since turned into a financial services provider overseen by Lord Cruddas, the former Conservative Party treasurer.
Adam Williams – Head of Football Finance and Governance Content at GRV Media – told Everton News back in October that the Stake sponsorship is worth £10m to The Friedkin Group annually.
So, the fact CMC Markets are discussing a deal worth £50m across three years suggests this new deal will mark an increase in income for the Toffees.
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Angus Kinnear quote on Everton owners The Friedkin Group.
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More to follow on Everton News, where the aforementioned Williams will provide new details shortly.
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