Former Liverpool FC CEO Peter Moore has lamented two changes that never happened when the Anfield Road stand was rebuilt.
Upon completion, the new Anfield Road End took the ground’s capacity up to over 61,000 and made the stadium feel complete following the recently upgraded Main Stand’s renovation.
In the space of nine years, Anfield had been transformed, but there were still plans left unfinished that Moore, who was CEO from 2017 to 2020, had intended to implement.
Now it is Billy Hogan who holds the role of chief executive officer.
Writing online, Moore explained how he believed the expansion of the two-tier Anfield Road End could have been a good chance to alter where away fans are housed.
On X, independent clothing label Love Follow Conquer responded to Moore’s post about the upcoming World Cup’s exploitation of fans, writing:
“I remember sitting in your LFC office, Peter, having a cuppa and you telling me about the Anfield Road expansion.
“Your goal was for it to be for local fans. Sadly, you and the club parted ways before the expansion was completed. Twenty-five percent of those tickets are now corporate.”
Moore replied: “I also thought Anfield Road expansion would be a good opportunity to reposition the away fans a little further up, but I lost that battle as well!”
Away fans at Anfield
LIVERPOOL, ENGLAND - Saturday, November 22, 2025: Nottingham Forest supporters celebrate after the FA Premier League match between Liverpool FC and Nottingham Forest FC at Anfield. Forest won 3-0. (Photo by David Rawcliffe/Propaganda)
Visiting supporters at Anfield currently receive an allocation of around 3,000 tickets, all of which are located in the bottom corner of the Anfield Road End, next to the Main Stand.
Unlike at many grounds, there are no away fans located in the upper tier, something Moore wanted to change.
While Liverpool could have catered for moving some of the away supporters into the upper tier, they are not allowed to house them exclusively up in the gods.
This is due to a Premier League rule stating that a pitchside block must be given to the travelling fans.
No sign of young adult section at Anfield
WOLVERHAMPTON, ENGLAND - Friday, March 6, 2026: Liverpool supporters singing during the FA Cup 5th Round match between Liverpool FC and Wolverhampton Wanderers FC at Molineux. (Photo by David Rawcliffe/Propaganda)
When the expansion of the Anfield Road stand was announced, the club said they would introduce a new young adults section in the lower tier.
However, this hasn’t come to pass.
Of the 7,000 new seats created, at least 1,800 are corporate or hospitality, though that number could now be closer to 3,000.
This wasn’t what Moore intended when he was working on the plans.
Many of the hospitality tickets are for standard seats but with pre-match meals elsewhere, at the Hilton or Isla Gladstone Conservatory in Stanley Park, for example.
To the dismay of the supporters board, the club recently announced general admission ticket prices will increase with inflation, costing an extra £1.25 to £1.75 per person next season.
Supporters union Spirit of Shankly said: “Spirit of Shankly are completely opposed to this increase.
“It is smaller than at some clubs, and larger than others so far, but the bottom line is: the club do not need to do it.
“Liverpool recently posted record revenues. They are the richest club in the Premier League – putting up the cost of a ticket for regular matchgoing fans is not a necessity, it is a choice.
“SOS, as part of the Supporters Board, lobbied to continue this season’s price freeze for the next two campaigns to allow for continued dialogue for a long-term approach to the cost of tickets. The club chose to ignore it.
“We should not be conned into thinking it is normal for prices to go up each season. This is a choice LFC are making and one that is driven by greed. Locking in a price increase for the next three years is unprecedented.
“There has been little meaningful engagement with the club’s decision makers. Repeated requests to meet to discuss have been declined and by setting our plans for the next three years, hope of further dialogue has been dismissed.”