Lee Dwerryhouse, senior vice-president of merchandising at LFC, said: “Singapore has long been home to a passionate and dedicated LFC fan base. Opening our 23rd standalone store at Singapore Changi Airport is another important step in bringing Liverpool FC closer to our supporters in the region.
“Singapore – and Asia more broadly – continue to be incredibly important to the club, and having a standalone store in one of the world’s busiest travel hubs allows us to connect with fans in a unique way, whether they’re travelling through the airport or based locally.
“It’s about making the club more accessible, meeting fans where they are, and continuing to build on the momentum of what has been a record period for our retail business.”
Supporters visiting the new location are able to browse the latest adidas products, a full range of official replica kits, exclusive LFC fashion and accessories, as well as unique souvenirs.