THERE’S little denying Everton are in a much better place than they were a year ago. On and off the pitch the club has made progress and they have, after years of planning and jumping hurdles, finally moved home. The Hill Dickinson stadium should give Everton the chance to have a real stab at joining English football’s elite band. It is a status they once enjoyed, but it is now 31 years since they last won a major trophy, the longest spell the club has endured without a single piece of silverware.
The club’s recent financial report highlight the changes taking place within the Everton business. Revenues hit a record high of £ 197 million and from a P&L perspective, the club reduced its 2023-24 loss from £ 53.2 million to £ 8.6 million. Five years ago, Everton made a pre-tax loss of £ 121 million.
Midway through 2024-25, Everton were finally taken over by the Friedkin Group. The unpopular Farhad Moshiri ownership came to an end and the club recapitalised, partly by converting £ 451 million of shareholder debt into equity (150,000 ordinary shares). They have also launched long-term senior notes with JP Morgan Chase.
It should be noted that Everton’s modest loss in 2024-25 is down to the one-off internal “sale” of the Women’s team and Goodison Park, bringing in £ 49 million. In effect, this prevented a much bigger loss than £ 8.6 million and enabled the club to stay within PSR boundaries – without the sale, Everton would have lost an eye-watering £ 111 million over two seasons – but this type of practice is currently worrying football finance experts.
Matchday income of £ 20.3 million was a best-ever result, but in 2025-26, the benefit of 50,000-plus crowds will be reflected in this revenue stream. Broadcasting was unchanged at £ 129.2 million, while commercial activity brought in a grand total of £ 47 million. Of this, £ 24 million was generated from sponsorship, advertising and merchandising. The balance included the monetisation of the departure from Goodison Park in the form of souvenir projects that were a non-recurring benefit for the club. Everton have agreed a 10-year stadium naming rights deal with the Liverpool-based law firm, Hill Dickinson, a transaction that will yield £ 10 million per year.
Everton made a profit on player sales of £ 31.3 million, the lowest from this source since 2021. Notable sales included Ben Godfrey, Amadou Onana and Lewis Dobbin. Player wages were down from £ 156.6 million to £ 152.1 million, amounting to 74% of income. In 2023-24, the wage-to-income ratio was 84%. While player costs have gone down, they are still too high to be totally comfortable.
Everton have become more stable under the Friedkin Group, but qualifying for Europe, for the first time since 2017-18, would provide significant boost to their finances. At present, they have a reasonable chance but they cannot afford any slip-ups during the run-in, despite having at least five games with opponents who still have something to play for. But whether they manage it or not, Everton have had a respectable campaign and there is certainly less anxiety around their financial position.
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