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Why Alastair Campbell suggested Hurzeler go into politics as they backed a good cause

But the Albion head coach and Burnley’s most famous fan found plenty of common ground during a recent meeting.

So much so that they did not spend long discussing football and the forthcoming fixture at Turf Moor.

The two were invited to an event supporting a charity led by Paul Barber which provides father-type figures and mentors to youngsters who have lost their way and maybe got into trouble.

Sky Sports’ Jim White compered a question-and-answer session with Hurzeler and his Crystal Palace counterpart Oliver Glasner, which went down very well, before Campbell, the former unofficial deputy Prime Minister, spoke to the gathering at a London restaurant.

Hurzeler was impressed with how Campbell had learned German during Covid and the two appear to have hit it off.

The Albion boss said: “He has an unbelievable knowledge about politics and it was just nice to talk to him about several things going on in the world because I'm also interested in politics.

“I'm interested in different dynamics that are going on in the world.

“Why it happens, what are the consequences? What are the solutions? I always ask, what is the solution? And therefore it was great to have him sitting beside me, having some chats and I learned now that he has one of the biggest podcasts in the UK.

“So since that day I met him, I'm in touch with him and I listen to his podcast, so very impressive.

“He said to me after this conversation that I should get involved in politics because I always share my opinion.

“But, overall, I think it's important to stay with the base, to stay where I feel myself, the most comfortable and that, in the end, is football.

“I think there I can have the biggest impact.

“But for me it's also important to see that we have a privileged place as managers and we have a voice, so I think we can use our voice in the public to share the right things.

Alastair CampbellAlastair Campbell chairs the Lost Boys Taskforce (Image: PA)

“And I was also talking about these things with him, so that people who have a voice are able to share the right things.

“It’s just so impressive to talk to such an influential guy regarding politics and to understand what is going on in the world and why it's going on.

“And I always try to follow it because you live in a bubble when you're a head coach.

“You live in a bubble of football so sometimes it is important to look at what happens in the world.”

Barber chairs the Football Beyond Borders charity, which provides trusted adults to youngsters who do not have such support at home.

He admits to losing his way when he was 13 and his parents split, which led to him playing truant from school and even drifting away from football.

Albion’s deputy chairman and chief executive said: “We call them practitioners, but they typically go into schools, they form bonds with the kids that the teachers typically can't or don't, they stand out from the family.

“They are not part of the family unit, although they liaise with family members to keep the kids on track.

“But the most important thing is they are people that the kids know will always be on their side.

“They won't always tell them the nice things that they want to hear, they will simply tell them what they need to hear, when they need to hear it.”

The Lost Boys Taskforce is an offshoot from the charity.

Barber explained: “This was specifically focused on boys as opposed to girls. It was deliberately designed to get government to understand the problem that was out there.

“That there was this generation of young boys who were literally lost.

“They had either come from a broken home, or were part of a gang, or were being excluded from school, or were simply losing their way in life.

“And we wanted government basically to recognise that, if we could train more trusted adults, a lot of these kids who sit outside of the charity's reach could still benefit from having a trusted adult in their life.

“Fair play to the government for listening and the Prime Minister for acting and setting aside a budget that will enable us to train trusted adults.

“A lot of these people exist already. They are football coaches, they are youth workers, they are people that the kids already look up to.

“The training will arm them with the skills and the knowledge to signpost to other agencies and specialists when the kids need that specialist help.”

Th event in London helped raise funds and support for – and awareness of – the Lost Boys Taskforce.

Given all that, it was perhaps not surprising that Hurzeler and Campbell did not have much time to discuss forthcoming events at Turf Moor.

Hurzeler said: “I could really identify myself with this charity because I also had a dream of being a football player and in the end I couldn't make it.

“I think it's always important to have a mentor always, an adult person who trusts you.

“I always had people around me who trusted me and I think it's a good example with Tony Bloom. He gave me the trust.

“These are great examples for helping or for giving young personalities a chance to grow.

“It was just interesting to speak with other people from other businesses because I'm always open-minded to learn from others.”

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