Many Everton supporters will see increases in their season ticket prices, with the adult tickets rising, on average, by £45
Everton's Hill Dickinson Stadium. Photo by Jan Kruger/Getty Images
Everton's Hill Dickinson Stadium. Photo by Jan Kruger/Getty Images
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Everton have announced their season ticket prices for next season.
Most supporters will be hit with price increases as the club embarks on its second campaign at Hill Dickinson Stadium. The maximum rise is capped at £85 and the average adult uplift will be around £45 - or £2.26 per game.
The club has committed to freezing costs for under-11s and for adults seated in the stadium’s family area, however, while all concessionary categories are being retained. Junior (11-17) season tickets will start from £256, young adult (18-21) and seniors (65+) from £480 and adult (22-64) from £640.
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Released on Friday morning, the season ticket pricing offers a glimpse into the efforts of club owners the Friedkin Group to catch up with Premier League rivals, on and off the pitch.
The move from Goodison Park was seen as a necessity to transform the club’s financial performance, something that has become increasingly important amid the scrutiny applied by the Premier League on compliance with its spending regulations. Everton twice breached those rules while at Goodison, leading to punishing points deductions.
The club believes its approach, including the commitment to retaining concessionary pricing - a feature that has been threatened and watered down at some Premier League rivals - shows a desire to offer a fair pricing system that takes into account the pressures placed on supporters.
That any rises were at all necessary is likely to be questioned by supporter organisations, though, given many fans will face an increase during a time when living costs are so high and that the additional income generated through the new prices may not make a major difference to club revenues.
Protecting concessions was one of several key demands issued by the Everton Fan Advisory Board, which has been in dialogue with the club over the topic of pricing for some time. The rises do, however, fall well short of another of their hopes, which was for a three-year price freeze. The increases are also greater than the inflation-linked rises that have sparked protests at Liverpool.
Everton’s position is that the club remains a loss-making institution and that, while the most recent accounts to be made public - the 2024/25 year, the final one at Goodison - showed significant progress, the £8.6m loss was boosted by the one-off sale of Everton Women for around £49m and highlighted the scale of work that needed to be done.
While the move to Hill Dickinson Stadium has brought with it major commercial opportunities and additional matchday revenue, as well as the opportunity to earn money through hosting other sporting events, it is the club's belief that it needs to continue to grow those streams if it is to build a competitive side that can regularly push for Europe.
There is an insistence that extra income will go on improving the playing team and that that is needed as the league moves towards a squad-cost-ratio system of regulations. Work to improve the matchday experience is also being explored.
The prices are not the only developments made public today. A new ‘season ticket+’ rewards scheme, one available for £50 and which will provide access to discounts, a birthday gift and other features has been announced.
There will also be changes to the family area, with the number of seats being reduced - a change the club said is due to demand so far, with the club claiming the first season at Hill Dickinson Stadium has shown that families have preferred to spread across other areas of the stadium.
The renewal window is now open until May 20 and there is the opportunity to pay by direct debit over 12 months. A 'seat swap' initiative has previously been announced. Full details of the new season ticket pricing are available on the Everton website.