The Fan Advisory Board said it had made its feelings clear to Everton chiefs and that it would collect feedback from supporters before deciding its next move
Fans watch Everton face Brighton & Hove Albion in the first competitive game at Hill Dickinson Stadium on August 24, 2025
Fans watch Everton face Brighton & Hove Albion in the first competitive game at Hill Dickinson Stadium on August 24, 2025(Image: Ryan Jenkinson/Everton FC Official Photography Library/SmartFrame)
View Image
Everton supporter organisation the Fan Advisory Board has expressed “deep disappointment” with the club’s new season ticket prices.
The group said it had already made its frustration clear with senior leaders at the club, which it has been meeting with in the hope of shaping the new pricing structure.
The FAB had called for a price freeze and the protection of concessionary pricing. While Everton have committed to retaining concessions, the club has announced increases that, for some supporters, will come close to 10%. That is considerably higher than the plans unveiled by Liverpool FC, where linking ticket costs to inflation has set in motion a series of protests.
The Blues believe they have taken a fair approach to the new prices, stating no-one’s ticket will increase by more than £85 and that the average adult uplift will be £45. The prices of Under-11s season tickets and for adults in the family area have also been frozen.
EVERTON ANNOUNCE 2026-27 SEASON TICKET PRICES READ HERE
On the wider issue of increases it is the club’s position that rises are a necessary part of Everton’s efforts to catch up with the turnover of Premier League rivals and that additional income will be committed towards strengthening the club on the pitch.
For the FAB, the changes represent a “preference for short term financial gain at the expense of loyalty", however.
In a statement issued on Friday afternoon, the organisation said it would collect feedback from supporters before considering its next steps.
The group said: “We have already made our deep disappointment clear in discussions directly with senior leadership. Despite consistent advice, insights and feedback, many of the concerns we raised on behalf of supporters have not been reflected in the final decision.
“Club leadership and the owners, The Friedkin Group, have chosen to move forward with these rises regardless of the financial impact on match‑going supporters.
“While a small number of supporters will see no increase, many loyal match‑going fans now face rises of up to almost 10%, close to three times the current rate of inflation. For regular match‑going supporters, these increases add to an already challenging financial environment and will have a real impact on overall affordability.
“The decision suggests a preference for short term financial gain at the expense of loyalty. It fails to recognise the growing sentiment amongst supporters that our game is moving further and further away from its core values, identity and soul. It is a missed opportunity.
"Our role is to represent the broad spectrum of Evertonians, and it is important that we fully understand how supporters feel about these changes. Over the coming days, we will be issuing a short survey to gather the views of Evertonians. This will ensure our full response reflects what fans are actually experiencing and will be prioritising.
“We remain committed to constructive dialogue with the club and will continue to advocate for decisions that protect accessibility, loyalty and the strength of our traditional fanbase. Once we have analysed the survey results, we will provide a more detailed and informed response.”