The Everton Fan Advisory Board (FAB) has issued a stinging rebuke to the club’s leadership following the announcement of season ticket prices for the 2026/27 campaign.
In a formal statement released today, the supporter-led body expressed “deep disappointment,” accusing the club’s owners, The Friedkin Group, of prioritising short-term financial gain over the loyalty of the fanbase.
STATEMENT ABOUT EVERTON FOOTBALL CLUB SEASON TICKET PRICES FOR THE 2026/27 SEASON
Today, the Club has confirmed its intention to proceed with significant price increases for the 2026/27 season.
We have already made our deep disappointment clear in discussions directly with senior leadership. Despite consistent advice, insights and feedback, many of the concerns we raised on behalf of supporters have not been reflected in the final decision.
Club leadership and the owners, The Friedkin Group, have chosen to move forward with these rises regardless of the financial impact on match-going supporters.
While a small number of supporters will see no increase, many loyal match-going fans now face rises of up to almost 10%, close to three times the current rate of inflation. For regular match-going supporters, these increases add to an already challenging financial environment and will have a real impact on overall affordability.
The decision suggests a preference for short term financial gain at the expense of loyalty. It fails to recognise the growing sentiment amongst supporters that our game is moving further and further away from its core values, identity and soul. It is a missed opportunity.
Our role is to represent the broad spectrum of Evertonians, and it is important that we fully understand how supporters feel about these changes. Over the coming days, we will be issuing a short survey to gather the views of Evertonians. This will ensure our full response reflects what fans are actually experiencing and will be prioritising.
We remain committed to constructive dialogue with the Club and will continue to advocate for decisions that protect accessibility, loyalty and the strength of our traditional fanbase. Once we have analysed the survey results, we will provide a more detailed and informed response.