Liverpool fans will protest the club’s decision to increase ticket prices starting against Fulham, with sustained action planned for the remainder of the season – here’s why.
The club recently announced the decision to increase ticket prices for the next three seasons, which will see a standard matchday ticket go up by between £3 and £4.50.
The decision has been met with widespread backlash, with the rise coming shortly after the club announced record revenue in excess of £703 million.
Fulham‘s visit will represent the first wave of protests, with a promise for action to “grow and escalate” both home and away.
Liverpool’s ticket price increase explained
Summary of LFC Ticket Increases
Category Increase (2026/27 Season) Three-Year Forecast
Adult Matchday (GA) £1.25 – £1.75 £3.00 – £4.50
Adult Season Ticket £21.50 – £27.00 £53.50 – £67.50
Inflation Cap 3% (Current CPI) Max 5% per year
Junior / Local General FROZEN (£9) FROZEN (£9)
Liverpool recently announced ticket prices will increase by three percent next season, with a five percent annual cap set for the next three years.
The 2026/27 season will see general admission ticket prices increase between £1.25 and £1.75 per person, with a forecast for it to rise between £3 and £4.50 per person, per matchday ticket, over the three years.
It means the club can increase prices for the next three seasons without any dialogue with supporters, who cite rising operational costs for the decision.
Liverpool CEO Billy Hogan wrote to members and season ticket holders on the eve of Fulham‘s visit, saying ‘uncontrollable’ operating costs make a price freeze unsustainable if the club wants to remain competitive.
The club will bank an approximate £1.2 million extra next season from the rises, a splash in the water for them, but everything to supporters during a cost-of-living crisis.
Why Liverpool fans are protesting
LIVERPOOL, ENGLAND - Thursday, April 11, 2024: Liverpool supporters' protest against Ticket Prices before the UEFA Europa League Quarter-Final 1st Leg match between Liverpool FC and BC Atalanta at Anfield. (Photo by David Rawcliffe/Propaganda)
Spirit of Shankly committee member and chair of the Liverpool Supporters’ Board, Jay McKenna, has explained the reason for the protests brilliantly over the last week.
Firstly, he told talkSPORT: “We’re really worried about the long-term impact of this.
“LFC will go with the lower end of what they believe inflation could be, but with what we’ve seen across the Middle East and indeed across the world in recent years, inflation could be much higher, as high as five percent.
“That could be a 13% increase on ticket prices for supporters, tickets reaching the £70 mark, season tickets costing in excess of £1,000, all the while football seems to be making more money and Liverpool Football Club making more money than ever before. It’s unnecessary.”
A reprise of @JayMcKenna87 v Jim White, with added Simon Jordan. #StopExploitingLoyalty@spiritofshankly @_lfcsb @SpionKop1906 @culturedlfc @LFC_LGBT @LFCWSC pic.twitter.com/8GU7yYwNXc
— Gareth Roberts (@robbohuyton) April 7, 2026
He then added: “The club has big issues about its costs, we absolutely get that. We’ve seen the recently published agent figures; Liverpool spending around £33 million on agent fees in the last 12 months.
“We absolutely think you could address things like that. We absolutely would encourage you to look at alternatives around sponsorship to raise this revenue instead.
“We’re just saying: ‘don’t take it from our pockets‘. So, if Liverpool are worried about this, and I think they should be because the fan sentiment has been pretty strong in reaction to it, they should sit back around the table with us and look at alternatives.”
Ticket Prices vs. Inflation (1990–2026)
Year Actual Kop Price Price if Inflation-Linked The “Gap”
1990 £4.00 £4.00 —
2024 £39.00 £9.59 +306%
2026/27* £40.25 £10.20 (est) +294%
*Projected based on the confirmed 3% increase for the 2026/27 season.
Later speaking on The Anfield Wrap, McKenna insisted the “door remains open” for Liverpool to come back to the table and find a “way forward,” but the ball is now in their court.
“The message that sits behind all that is our support, which is something that the club monetises. It’s something it sells around the world.
“That’s ours, we provide that for you. So, those flags are going to go. People are being clear, they don’t want to bring their flags. **We’re not giving you those visuals if you can’t value us!**”
What kind of protest is it?
LIVERPOOL, ENGLAND - Tuesday, February 19, 2019: A general view of Anfield, facing the Spion Kop, before the UEFA Champions League Round of 16 1st Leg match between Liverpool FC and FC Bayern München at Anfield. (Pic by David Rawcliffe/Propaganda)
Liverpool’s protest currently includes:
• Spion Kop 1906 withdrawing their flags from the Kop (exception for Hillsborough commemorations vs. PSG) – with others asked to do the same
• A message not to spend in the ground – calls to support independent businesses instead around Anfield
• Open letter to FSG that fans can sign asking them to think again
• Delaying season ticket renewals until close to the deadline – withholding funds until the last possible moment
This could evolve if Liverpool do not come back to the table and act on the opposition to their decision.
McKenna explained: “What fans are telling us is they want to withdraw their support, starting at Fulham and escalating until the ownership listen to Liverpool supporters.
“Supporters will take action until they feel they’ve been heard.”