The Everton Fan Advisory Board have launched a survey of the club’s fans after echoing the disappointment expressed by many at the increase in season ticket prices for the 2026/27 season.
The supporters representation body released a statement yesterday indicating that, in meetings with the club, they voiced their reservations over the Blues’ hierarchy raising the cost of attending matches at Hill Dickinson Stadium just a year on from the departure from Goodison Park.
While the last few years at Everton’s previous home saw a number of price freezes, the move to the waterfront entailed a significant rise in ticket prices to reflect the superior facilities and higher operating costs at Bramley-Moore Dock.
A hike in prices was expected for the current season but the FAB, among others, have been dismayed by the decision to push rates up again so soon which comes at a time when the costs of watching football at the top level of the professional game has been a widespread topic of conversation.
The FAB’s statement read, in part:
“We have already made our deep disappointment clear in discussions directly with senior leadership. Despite consistent advice, insights and feedback, many of the concerns we raised on behalf of supporters have not been reflected in the final decision.
“Club leadership and the owners, The Friedkin Group, have chosen to move forward with these rises regardless of the financial impact on match-going supporters.
“While a small number of supporters will see no increase, many loyal match-going fans now face rises of up to almost 10%, close to three times the current rate of inflation. For regular match-going supporters, these increases add to an already challenging financial environment and will have a real impact on overall affordability.
“The decision suggests a preference for short term financial gain at the expense of loyalty. It fails to recognise the growing sentiment amongst supporters that our game is moving further and further away from its core values, identity and soul. It is a missed opportunity.”
The statement went on to say that the FAB would be canvassing supporters for their opinions on ticket prices which is now open at the efc-fanadvisoryboard.com website.
“Our role is to represent the broad spectrum of Evertonians, and it is important that we fully understand how supporters feel about these changes,” the group’s statement continued. “Over the coming days, we will be issuing a short survey to gather the views of Evertonians.
“This will ensure our full response reflects what fans are actually experiencing and will be prioritising. We remain committed to constructive dialogue with the Club and will continue to advocate for decisions that protect accessibility, loyalty and the strength of our traditional fanbase.
“Once we have analysed the survey results, we will provide a more detailed and informed response.”
Fill out the five-minute FAB survey here
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