13th April 2026
April 13 – West Ham United have launched a capsule collection with Seoul-based streetwear label Nivelcrack, marking the club’s first licensed fashion collaboration with a South Korean football-inspired brand.
The range brings together West Ham’s crossed Hammers identity with Nivelcrack’s monogram, drawing on the club’s East London roots and the brand’s contemporary take on football culture. The collaboration is positioned around the overlap of sport, fashion and lifestyle, linking two cities with strong industrial and cultural identities in London and Seoul.
Nivelcrack, a creative studio aiming to operate ‘at the intersection of football and fashion’, has built a following through reinterpretations of the game’s visual culture, and this partnership extends that approach into an official club product line.
The collection includes a mix of everyday pieces – T-shirts, a sweatshirt, scarf, socks, cap and bag – alongside a workwear jacket, a first for the brand, which nods to West Ham’s historic association with the ironworks.
The launch was marked by an event in Seoul over the weekend, attended by members of the club’s official supporters’ group in South Korea, part of West Ham’s continued push to engage international fanbases through lifestyle-led activations.
The range is available globally from today via the club’s online channels.
West Ham United, Executive Director, Nathan Thompson said: “This landmark collaboration with Nivelcrack marks West Ham United’s commitment to showcase our culture, heritage and history to a global audience. The apparel and fashion space has become synonymous with football culture around the world, so this collaboration marks a strong opportunity for West Ham United to be at the forefront of the space to engage new supporters and our ever-growing global fan base.”
Shinjae Lee, Founder of Nivelcrack, said: “Nivelcrack is rooted in football culture, shaped by the fans who make the game what it is. Collaborating with West Ham United, a club defined by its passionate support, brings deeper meaning to this project. We set out to create lifestyle pieces that fans can wear on and off the pitch, celebrating their passion while introducing the club’s identity to a wider audience.”
Contact the writer of this story, Harry Ewing, at [moc.l1776076203labto1776076203ofdlr1776076203owedi1776076203sni@g1776076203niwe.1776076203yrrah1776076203](javascript:;)