FASHION RETAIL NEWS UK
14 April, 2026 | by Angela Beevers
West Ham United has partnered with South Korean football inspired streetwear brand Nivelcrack on a bespoke capsule collection.
The “east London meets Seoul” collaboration brings together the club’s iconic crossed Hammers with Nivelcrack’s monogram logo, celebrating football, culture and streetwear.
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Items include a sweatshirt, scarf, socks, cap, bag, t-shirts and Nivelcrack’s first workwear jacket in a nod to West Ham’s ironwork heritage.
The range was launched at an exclusive event in Seoul at the weekend that was attended by more than 50 Korean Hammers, the Irons Official Supporters Club in South Korea.
West Ham United executive director Nathan Thompson said: “This landmark collaboration with Nivelcrack marks West Ham United’s commitment to showcase our culture, heritage and history to a global audience.
“The apparel and fashion space has become synonymous with football culture around the world, so this collaboration marks a strong opportunity for West Ham United to be at the forefront of the space to engage new supporters and our ever-growing global fan base.”
Shinjae Lee, founder of Nivelcrack, said: “Collaborating with West Ham United, a club defined by its passionate support, brings deeper meaning to this project.
“We set out to create lifestyle pieces that fans can wear on and off the pitch, celebrating their passion while introducing the club’s identity to a wider audience.”