Leeds United are reportedly set to see La Liga club Atletico Madrid join the same multi-club investment model under IDC Sports and Entertainment.
United’s win over Manchester United last night puts us one step closer to survival and potential long-term Premier League consolidation.
How the club looks to build beyond this initial objective of survival remains to be seen. However, the prospect of Leeds looking to get back into the top half is something to hopefully look forward to.
Atletico Madrid join Leeds United multi-club investment model under IDC Sports and Entertainment
Some fans have been quick to criticise the 49ers since they took over at Elland Road. In fairness, it’s a force of habit for Leeds fans to have something to say about the ownership, but it feels different under Paraag Marathe.
The volume of investment has been a substantial plus from the owners. It’s boosted Leeds’ commercial power in the Championship, and laying out our ambition back in the Premier League too.
Included in that was a previously confirmed partnership with the IDC Network. The venture capital investment company, with assets estimated at $650million, revealed they had joined forces with the 49ers, plus Colombian club Deportivo Cali too.
Now, CityAM have reported that the same investment firm are now looking to add Atletico Madrid to their portfolio, alongside the Whites.
“IDC has taken a minority stake in Atletico Madrid, who sit fourth in Spanish football’s top division, LaLiga, and last month eliminated Tottenham Hotspur from the Champions League,” the report reads.
“As well as Leeds United, in which it bought a minority stake last year, IDC has a majority holding in Colombian side Deportivo Cali. “
Leeds United’s commercial power knows no bounds as Atletico Madrid investment emerges
When people talk about Leeds United being a ‘sleeping giant’, what they mean is the potential of the club as a huge commercial entity in England.
We were one of the biggest powerhouses of English football before our collapse. And, we’re slowly working our way back that way.
The 49ers clearly saw that window of opportunity by taking over at Leeds. Tying us in with the likes of Rangers and Atletico Madrid shows there’s more to come.
Staying in the Premier League is the next phase, as is the Elland Road expansion.
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