Everton fans have been left frustrated after hearing the price of a season ticket will rise for the 2026/27 campaign.
The Friedkin Group have made an unpopular decision to increase the price of season tickets for next term despite the rising cost of living for thousands across Merseyside and beyond.
It is not exactly a call which aligns with the family-feel of Everton as a football club, but The Athletic have now shared information from within the Hill Dickinson Stadium about why the decision was made.
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Angus Kinnear quote on Everton owners The Friedkin Group.
Credit: Getty Images/Vivien Killilea.
Everton feel they cannot afford to freeze season ticket prices at the moment
It is said that the Everton Fan Advisory Board (FAB) – who advise the Toffees on ticketing and other issues – recommended freezing the price of season tickets for the next three campaigns.
However, The Friedkin Group believe this is not financially possible at the moment. The recommendation was “considered unrealistic” after Everton lost £8.6m for the 2024/25 campaign, a figure which is actually made to look much better by the sale of the women’s team to Roundhouse Capital for £49m.
Furthermore, The Athletic say there is an “acceptance” at Everton that fans are being made to pay for years of financial mismanagement under Farhad Moshiri.
Everton – who hope to sign Liam Delap this summer – insist the decision was not taken lightly, and there have been some attempts to soften the blow by listening to feedback from supporters on other matters. For example, there has been a freeze on ticket prices for those under the age of 11 – while a process is also underway to help fans who aim to move seats.
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It is not exactly fair to make supporters pay more due to financial issues, when they had no involvement in how the Toffees were managed under Moshiri.
Has the Hill Dickinson Stadium brought new problems for Everton fans? 😬
Season ticket prices are expected to rise for next season 💰
General view outside the stadium as fans gather prior to the Premier League match between Everton and Brighton & Hove Albion at Hill Dickinson Stadium.
Credit: Getty Images/Clive Mason
The decision also increases the pressure on David Moyes and his players to deliver even more at the Hill Dickinson Stadium next season, so the Glaswegian and his squad presumably won’t be too pleased about the rise in ticket prices either.
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