The Magpies have had a positive message from PIF who remain firmly committed to success
Newcastle chairman Yasir Al-Rumayyan
Newcastle United chairman Yasir Al-Rumayyan (Image: Getty Images)
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Newcastle United's main financial backers PIF have insisted they are in it for the long haul with the Magpies - after sending a major message on their global investments.
PIF have pumped in over £500m since buying the club from Mike Ashley in 2021 and injected £45m only last December. The mission statement at Newcastle has been clear - to be in the conversation to be one of the top clubs in the UK by 2030, which was reiterated in the last Fan Advisory Board meeting in a presentation to supporters.
After some suggestions that PIF were not committed to Newcastle, a wider statement from PIF govenor and United chairman Yasir Al Rumayyan on their global investments, which include United, read: "PIF’s strategy continues to deliver results as we grow domestically and internationally.
"In less than a decade, we have launched unprecedented projects, including giga-projects and major real estate developments, in addition to unique investments in strategic sectors such as artificial intelligence, gaming and esports, and renewable energy.
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"PIF also grew assets under management six-fold and attracted global partners and capital to take part in Saudi Arabia’s transformation.
"PIF will continue to support Saudi Vision 2030 objectives by delivering competitive domestic ecosystems, investing in national champions that have the potential to scale globally, and forming global economic partnerships, building on what has been achieved under PIF’s 2021-2025 strategy."
Newcastle's own ambitious target of being a top club, capable of competing with Arsenal and Man City by 2030, aligns with the wider project across the board with PIF.
A-Rumayyan continued: "The 2026-2030 strategy is a natural next step in PIF’s growth journey. It offers our partners more opportunities to invest in high-quality assets and ecosystems, alongside PIF. In the next five years, we will continue to build on our great achievements and strengthen our global leadership to deliver success for PIF and Saudi Arabia.”
PIF's last briefing within the four walls though made it clear where Newcastle would like to be. The club's director of communications, Lee Marshall, presented to supporters in the room on how the club sees the next few years at the most recent Fan Advisory Board.
The meeting minutes read: "Lee Marshall presented the Club’s long-term vision, outlining the ambition to become the number one football club in the world.
"LM reiterated that the club’s ambition is rooted in the vision of our chairman, His Excellency Yasir Al-Rumayyan, with a clear objective to credibly and sustainably challenge for both the Premier League and Women’s Super League titles by 2030.
"The Newcastle United Code was introduced as the foundation of the club’s culture. It comprises the core values of One Club, Excellence, Relentless, Accountable and Integrity, supported by behaviours and principles designed to apply to all staff across the organisation. LM provided an update on the one-hundred-day review, noting that the new chief executive is now in place and that the Newcastle United Code emerged from this process.
"He emphasised the importance of ambition, culture, mindset and decision making in accelerating progress, and confirmed that the work builds on existing aspirations, including those set out by our Chairman, His Excellency Yasir O. Al-Rumayyan."
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