Everton will host a first of its kind golf event at the Hill Dickinson Stadium.
Liverpool will be hosting The Open in July, with Everton set to capitalise on the golf frenzy set to hit Merseyside.
The Hill Dickinson Stadium will be transformed into an Upper Deck Golf experience, where fans will be able to hit golf balls from up in the stands
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General view outside the stadium as fans gather prior to the Premier League match between Everton and Brighton & Hove Albion at Hill Dickinson Stadium.
Credit: Getty Images/Clive Mason
The Friedkin Group have squeezed the club’s new stadium to create new revenue streams and this will mark a unique addition to the city’s offering.
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Everton squeeze further revenue out of Hill Dickinson Stadium
Everton’s finances have transformed with the new stadium and its ability to earn the club money even on non-match days.
The Blues now have a venue capable of attracting people outside of the club to come and visit, with events such as this golf experience.
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Season ticket holders and members will get priority when it comes to tickets for the four-day event, spanning the course of The Open.
“With The Open Championship taking place nearby, events like this bring something unique to the city – whether that’s hitting shots from the upper tiers down onto the pitch or enjoying the clubhouse-style atmosphere, activities and challenges around the venue,” said Chief Revenue Officer Aaron Duckmanton.
“We’ve always said we want the stadium to be more than just a matchday venue, and events like this show how we can use the space in new and innovative ways, attract different audiences and keep it active all year round.”
The Friedkins have already raised £2.9m through Everton stones being sold which will be displayed around the new stadium.
No stone is being left unturned on the Liverpool docks as the new owners look to get Everton back in the green when it comes to the yearly accounts.
The golf event will be the first of its kind to be held in Europe, as the club continues to open its doors to a new market.
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