Everton have witnessed Premier League rivals Brentford kick-off the race to find a new shirt sponsor.
The Friedkin Group are one of numerous owners across the league in search of a new front-of-shirt sponsor ahead of the new gambling regulations being introduced.
In the search for a new main sponsor, Everton have now seen Brentford set the market through their deal with Indeed.
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Since receiving the keys to Everton, Dan Friedkin has not visited his £400m purchase.
Dan Friedkin's comments after taking over at Everton.
Credit: Getty Images/Fabio Rossi/AS Roma.
With Brentford now off the market, 10 clubs across the Premier League are left hunting for their next sponsor.
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Although the Blues are set to lose their front-of-shirt sponsor, it must be noted that Everton could keep Stake as a sleeve sponsor.
As the search for a new main sponsor, Everton have now seen Brentford set the market through their deal with Indeed.
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Angus Kinnear quote on Everton owners The Friedkin Group.
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The global employment website has agreed a multi-year deal with the Bees to become their front-of-shirt sponsor from the 2026/27 campaign.
Although no figures have been shared, it marks a significant deal with a well-known brand.
The Friedkins have improved Everton’s finances considerably and already demonstrated their ability to land impressive sponsorship deals
It has already been suggested that Everton are closing on an agreement with CMC Markets to become their next shirt sponsor.
The deal in question is understood to be worth in the region of £50m over a three-year period.
Generating revenue through new sponsorships has not been an issue for the Friedkins, with agreements already in place with the likes of Pepsi and Budweiser.
The Friedkins are looking to expand Everton’s footprint on Nelson Dock, which will also provide further scope for external investment over the coming years.
Significant change has been made in the opening 15 months of their tenure as the Blues could be next in line to confirm their new sponsor following Brentford’s announcement.
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