27th April 2026
April 27 – Andrea Agnelli, the former Juventus president, has launched a new sports investment firm, Gamma Waves Partners, alongside Juve icon Giorgio Chiellini and entrepreneur Rocco Benetton.
“Tomorrow’s game is unconventional, and it needs an unconventional approach. Our ambition is to drive innovation while honouring the legacy and cultural significance of sport. In doing so, we aim to create a virtuous cycle of value across both,” said Agnelli (pictured).
The firm is targeting two streams of investment opportunity.
The first is intellectual property, meaning sports assets, including clubs, in what Gamma Waves calls “globally captivating sectors.” They’ve named basketball, hockey, cricket, tennis, baseball, and rugby as the ones offering “unique reach and credibility”. Notably absent from that list is football.
The second lane is sports technology. Specifically, the firm wants to back tech companies with strong products that haven’t been able to scale, typically because they lack distribution and the right commercial incentives.
The firm’s investment strategy will be led by chief investment officer Kyang Yung.
“Gamma Waves brings together owners, operators, and athletes around the same table, which is powerful and rare. As a tech-minded growth investor, I see a unique opportunity to apply disciplined capital allocation, governance, and scaling expertise to assets that sit at the very heart of global culture,” said Yung.
There is no doubting Agnelli’s leadership abilities having chaired the European Club Association and Juventus. However, he departed Juventus in 2022 amid a financial reporting scandal that landed the club a points deduction in Serie A. This followed the failure of the controversila European Super League proposal that along with Real Madrid and Barcelona, Juventus were leading. The Agnelli family still owns the majority stake in Juventus.
Chiellini, meanwhile, has been busy on the investing side himself, including a stake in Mercury13, the women’s football ownership group.
There’s no shortage of capital chasing sports right now. What’s rarer is capital that actually understands the room. This group has lived all of that and has the scars to show for it.
Contact the writer of this story at [moc.l1777253451labto1777253451ofdlr1777253451owedi1777253451sni@r1777253451etsbe1777253451w.kci1777253451n1777253451](javascript:;)