Photo: Courtesy of Visit PhillyPhilly's taking a big bite out of the Big Apple, trolling Knicks fans with billboards plastered across the city.Why it matters: "New York, take several seats. Just not here," is a fitting barb given the Sixers' push to keep Knicks fans from Xfinity Mobile Arena.Driving the news: Visit Philadelphia is running the digital billboard campaign across the region for the rest of the Sixers-Knicks playoff series.They're also rallying fans on social media to help the Sixers maintain home-court advantage for Game 3.Catch up quick: Some Knicks fans had to pay premiums on the secondary market to score tickets after the Sixers instituted a residency requirement for anyone buying tickets through the team's website.The move followed Sixers center Joel Embiid's urging fans not to resell their tickets to avoid a repeat of 2024, when he said Knicks fans turned Philly's home arena into "Madison Square Garden East."Philly fans told Axios they passed up big paydays to ensure Knicks fans stayed out of tonight's game.The bottom line: Philly — not rapper and longtime Knicks fan Ja Rule — is the king of the "clap back."email (opens in new window)sms (opens in new window)facebook (opens in new window)twitter (opens in new window)linkedin (opens in new window)bluesky (opens in new window)nextdoor (opens in new window)Add Axios on GoogleMore Philadelphia stories