At Barça, club officials believe the signing will add depth to the squad. Gordon is expected to strengthen the left flank and provide cover in that area. Brazilian winger Raphinha remains the first-choice option, but he has missed several matches this season through injury. Meanwhile, loanee Marcus Rashford is due to return to Manchester United.
Because Gordon can also play through the middle, he offers cover for the expected exit of Robert Lewandowski, though only to a point. His arrival eases pressure to sign a pure centre-forward.
According to the report, Barcelona will still pursue a classic No. 9, but with Gordon on board, sporting director Deco can proceed with greater calm.