The cost of getting into Villa Park is going up again.
Villa have confirmed a rise in ticket prices for the fifth straight year with the most expensive adult season ticket now costing almost £1,000.
A five per cent increase will apply to all season tickets and single match tickets, while supporters will be charged up to £99 to attend Champions League fixtures.
The hike will see the cost of adult season tickets in the most expensive pricing zones of Villa Park rise to £997.50, with the cheapest now £703.
Adult supporters without season tickets will pay a minimum of £61 to attend top category Premier League fixtures, with the cheapest adult ticket for lower category matches just under £50.
Villa’s success on the pitch under Unai Emery has run alongside frustration off it from supporters at continued cost increases, with previous pleas from fan groups for a freeze on prices ignored.
The club have argued the rises are needed to boost revenues and help the club comply with the Premier League and Uefa’s fair play rules.
Emery’s team, who are returning to the Champions League for the second time in three seasons, will play in front of a reduced capacity of around 36,000 next term due to the redevelopment of the North Stand.
As part of Wednesday’s announcement, the club has guaranteed a freeze on match ticket prices for the 2027/28 campaign, when the stadium’s capacity will be increased to more than 50,000.
As one of several “affordability measures”, supporters are also being offered the chance to buy a 23-match season ticket which includes all four Champions League group stage fixtures, in addition to 19 home Premier League matches.
Those choosing the option will save 10 per cent on the price of Champions League matches, compared to buying individually.
Further measures include the elimination of the most expensive 1888 category, while concessionary pricing will now be extended to zone one.
The pricing of domestic cup matches will be frozen for the third straight year, with adult tickets costing £25. Villa have also promised to explore the introduction of a veterans discount from the start of the 2027/28 season for those who have served in the armed forces.
In addition to affordability measures, the club has also pointed to the £6m spent on improving facilities and the general “matchday experience” over the past two years, when attempting to justify the latest price rise.
This includes the upgrade of toilet facilities, redecoration of concourses and the replacement of every seat in the stadium in time for the start of next season.
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