The renewed deal will see Wasabi help power the next phase of LFC's global content strategy through Wasabi AiR, the intelligent media storage service, enabling the club to move faster, scale smarter, and deliver more personalised fan experiences that bring supporters across the world closer to the club.
Together, the partnership empowers LFC to create, store, find and publish content faster, helping to deliver rapid match and social output and serve its global fan base with richer, more dynamic storytelling.
Wasabi's renewed partnership with LFC brings together global reach, fan engagement and community initiatives, including 'Red Hot Beats' from LFC Foundation, the club's official charity.
The partnership has produced some standout moments, including the Wasabi Storage Locker series, which celebrated the stories behind the club's legacy with LFC players.
Across all partnership channels, the collaboration generated nearly 800 million impressions, helping Wasabi build visibility during LFC's Premier League-winning season of 2024-25, and strengthening their position within the cloud storage category.
The success in continuing this growth is supported by delivering always-on, high-quality content across platforms and time zones.