Need to know
Aston Villa has announced a 5% increase on season and match-by-match tickets for the 2026-27 season, alongside Champions League prices reaching up to £99 for non-season ticket holders. The price hikes come amid a temporary capacity drop to 37,000 due to North Stand reconstruction, with management pointing to a £6 million stadium reinvestment project as the driving force behind the changes
An Aston Villa tifo is held up in the stadium prior to the UEFA Europa League 2025/26 Semi-Final Second Leg match between Aston Villa FC and Nottingham Forest FC at Villa Park
An Aston Villa tifo is held up in the stadium prior to the UEFA Europa League 2025/26 Semi-Final Second Leg match between Aston Villa FC and Nottingham Forest FC at Villa Park
Here are ten key takeaways from Aston Villa's ticket and stadium update:
Price Increases: Adult season tickets and individual match prices have risen by 5% for the second consecutive season, though match-by-match prices are guaranteed to be frozen for the 2027-28 campaign.
Champions League Pricing: Champions League tickets will cost up to £99 for non-season ticket holders, drawing further attention after similar pricing strategies faced strong fan backlash back in 2024-25.
Temporary Capacity Drop: Villa Park’s capacity will temporarily fall to around 37,000 next season due to the closure of the North Stand, which is undergoing major redevelopment work.
Future Expansion: The stadium's capacity will bounce back significantly ahead of the 2027-28 season, jumping to over 50,000 seats once the newly renovated North Stand officially reopens to fans.
Season Ticket Cost: Standard adult season tickets across the 19 home Premier League games range from £703 in Zone 4 up to £997.50 for a premium Zone 1 seat.
European Ticket Bundle: Fans can purchase a 23-match bundle including Champions League games, bringing the European match cost down to £75 each—roughly 10% cheaper than buying them individually.
Non-Season Ticket UCL Costs: For fans without a season ticket, individual Champions League match tickets will be priced at either £89.50 or £99, depending on the stadium zone.
Domestic Cup Caps: To keep domestic cups accessible, the club has capped home FA Cup and League Cup match tickets at £25 for adults and just £10 for under-18s.
New Veteran Discounts: Alongside the existing £1,691 family package, Villa announced plans to officially introduce a new concessionary discount scheme for Armed Forces veterans starting in 2027-28.
Stadium Reinvestment: The price hikes are being used to fund £6 million in stadium upgrades, including completely replacing every seat in the ground and improving concourses, toilets, and bars.