Nike has officially unleashed its blockbuster “Rip the Script” commercial for the 2026 World Cup. While the ad features a massive roster of global athletes and entertainers, kit enthusiasts quickly spotted a major Easter egg: Kim Kardashian’s son, Saint West, modeling the unreleased Paris Saint-Germain (PSG) 2026-27 away shirt.
Paris Saint Germain 2026-27 Away Shirt
Paris Saint Germain 2026-27 Away Shirt Leaked
Saint appears on set alongside his mother. Amidst the Hollywood chaos and celebrity cameos, the young Kardashian is giving fans their first official on-screen look at PSG’s highly anticipated away strip.
Breaking Down the PSG 2026-27 Away Kit Design
Nike’s latest design for the Parisian club takes a classic concept and applies a modern, experimental twist. Based on the leak, here is what to expect from the new away kit:
Paris Saint Germain 2026-27 Away Shirt
• Reimagined Hechter Stripe: The shirt boasts a clean, predominantly white base anchored by a striking central vertical band.
• Unique Gradient Effect: The central stripe features a solid red core that seamlessly fades outward into navy blue via a vertical pinstripe effect.
• Standard Logo Placements: Moving away from the centralized logos seen on the 26-27 home kit, the away shirt returns the Nike Swoosh and the club crest to their traditional left-and-right chest positions.
• Lenticular Crest: According to leaks, the PSG crest features a color-shifting lenticular finish that mirrors the red-to-blue gradient of the central band.
• Sponsor Integration: The “Qatar Airways” sponsor logo is color-matched in navy and breaks directly through the center of the gradient stripe.
The Ultimate “Soccer Mom” Soft Launch
Nike’s strategy to debut the jersey in the “Rip the Script” campaign perfectly aligns with their goal of blending sports and culture into one broader conversation. Helena Thornton, Nike’s Vice President of Brand Management, noted that casting Kim Kardashian as the “ultimate soccer mum” provided the perfect cultural stage for the jersey’s soft launch.
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