Dusan Vlahovic and Juventus held several rounds of discussions in an attempt to reach an agreement over a new contract, but the parties were ultimately unable to find common ground. As a result, the Serbian striker is now expected to leave the club at the end of this month.
The forward always retained the option of moving on when his contract expired, although Juventus had remained hopeful that he would commit his future to the Allianz Stadium. Throughout his time in Turin, Vlahovic has been regarded as the club’s leading striker and an important figure in the squad.
There had been a belief that the Serbian was interested in extending his stay and continuing to build his legacy with the Bianconeri. However, recent developments suggest that his departure is now increasingly likely.
Contract Negotiations Reach Dead End
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According to [Corriere dello Sport](https://www.corrieredellosport.it/news/calcio/calcio-mercato/juventus/2026/06/15-149205442/mercato_juve_le_pretese_di_vlahovic_e_il_paragone_con_david), one of the key factors behind the breakdown in negotiations was Vlahovic’s dissatisfaction with Juventus’ contract proposal.
The report claims that the striker felt insulted by the club’s refusal to offer him significantly more than Jonathan David. Juventus have reportedly introduced a new wage structure, with David among the club’s highest earners on a salary of €6 million per year.
The Bianconeri were unwilling to exceed that framework and hoped Vlahovic would accept a similar level of remuneration. However, the striker was reportedly unconvinced by the proposal, leading to a growing divide between the two parties.
Financial Demands Remain Major Obstacle
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The report further states that Vlahovic requested commissions and additional fees worth approximately €30 million as part of any agreement to remain at the club.
Juventus were not prepared to commit to such a substantial financial package, particularly given their current wage policy and broader financial objectives. As a result, negotiations failed to progress towards a successful conclusion.
Despite being available, Vlahovic has yet to secure a move elsewhere. Several clubs are believed to be monitoring his situation, although concerns over the financial demands associated with a potential deal have reportedly discouraged some interested sides.
With his future still unresolved, attention will now turn to whether another club is willing to meet his expectations and provide the next chapter in his career once his time in Turin officially comes to an end.